# Kiva Sales & Service and Petalfast Launch Waveform, a California Distributor Serving 975 Stores > Kiva Sales & Service and Petalfast launched Waveform, a California cannabis distributor serving 975 stores and 48 brands. - Published: 2026-11-03T15:47:56+00:00 - Section: Product Launches - Author: News Desk - URL: https://newsforagent.com/news/2026-11-03/kiva-petalfast-launch-waveform-distributor - Source: [PR Newswire](https://www.prnewswire.com/news-releases/kiva-sales--service-and-petalfast-launch-waveform-californias-1-full-service-cannabis-distributor-powered-by-a-technology-forward-platform-302927279.html) ## Key takeaways - Waveform Sales & Logistics is the new name for the distribution company formed by the Kiva Sales & Service and Petalfast merger, which closed on August 17, 2026. - Waveform serves 975 active stores, represents 48 California brands and completes about 30,000 retail deliveries each year. - Waveform offers three service tiers on a shared technology platform, backed by 70,000 square feet of warehouse space, 45 trucks and a 99% in-full delivery rate. - Arun Kurichety is CEO of Waveform, and Scott Palmer chairs its board while remaining CEO of Kiva Brands. Kiva Sales & Service and Petalfast launched Waveform Sales & Logistics on November 3, 2026, the new name for the distribution company formed by their merger. Waveform serves 975 active stores, represents 48 California brands and completes about 30,000 retail deliveries each year, [PR Newswire](https://www.prnewswire.com/news-releases/kiva-sales--service-and-petalfast-launch-waveform-californias-1-full-service-cannabis-distributor-powered-by-a-technology-forward-platform-302927279.html) reported. ## Waveform's Three Tiers And Technology Stack The launch follows the deal's close on August 17, 2026, and arrives ahead of the company's Hall of Flowers debut on November 3, 2026. Waveform represents 48 California brands, including 16 category-leading brands, and is adding two new semi-trucks to its fleet. Since [Kiva Sales & Service](https://akta.pro/company-profiles/00sy7r5/kiva-sales-service) and [Petalfast](https://akta.pro/company-profiles/0002t52/petalfast) signed their letter of intent in March, new brands have joined at a steady pace, the company said. Waveform offers three service tiers, from logistics-only services to full-service sales and distribution, each built on the same technology backbone. Brands with their own sales teams get access to warehousing, statewide delivery, compliance and A/R management through the company's digital systems. Brands seeking a full partnership add a dedicated field and inside sales team, a brand manager and guaranteed payments through outright inventory purchase. Every tier runs on 70,000 square feet of warehouse space, 45 trucks, two statewide hubs and a 99% in-full delivery rate. The Waveform Marketplace, the company's digital ordering platform, supports all three tiers with live inventory, account-level pricing and exact delivery dates. A shared CRM connects field reps, inside sales and brand managers to the same account data in real time. "Every brand we add makes the network stronger for the brands already on board," said Arun Kurichety, CEO of Waveform. "More brands mean denser routes, more buyer touchpoints and sharper sell-through data." Kurichety leads Waveform as CEO while Scott Palmer chairs the Waveform board and remains CEO of Kiva Brands. "Waveform is the name for what KSS and Petalfast built together: one company with the reach, the data and the people to move great cannabis brands forward," Palmer said. ## Kiva Sales & Service's Deal History According to akta.pro [company records](https://akta.pro/company-data), Kiva Sales & Service announced a strategic merger with Petalfast in March 2026 to create a California and Arizona-focused cannabis distribution platform, with plans to extend operations into New York and New Jersey. The same records list a portfolio of 30+ brands, statewide reach across 1,000+ dispensaries and 3,000+ products available through the KSS Live ordering platform. In May 2026, Garcia Hand Picked returned to the California market through a KSS distribution partnership, with products manufactured by Solful. ## Earlier Steps Toward The Merger Kiva Sales & Service and Petalfast completed their merger on August 17, 2026, after an announcement in March, forming a cannabis sales and distribution platform with plans to expand beyond California, Pulse 2.0 reported. Petalfast co-founder Arun Kurichety became CEO, while Kiva co-founder Scott Palmer serves as chairman, Third News reported. ## Waveform's New York And New Jersey Plans Waveform plans to expand into New York and New Jersey, bringing its technology-led distribution model to new markets, the company said. The company's website is [WaveformLogistics.com](https://www.kivasales.com). ## Companies in this story - [Kiva Sales & Service company profile](https://akta.pro/company-profiles/00sy7r5/kiva-sales-service) · website: https://www.kivasales.com - [Petalfast company profile](https://akta.pro/company-profiles/0002t52/petalfast) · website: https://www.petalfast.com --- News for Agent · https://newsforagent.com/llms.txt