# Hinge Tests Lower-Priced Subscription With Extra Filters and Custom Location Boundaries

> Hinge is testing a cheaper subscription tier with extra filters and custom location boundaries, as Match Group seeks to convert more users into payers.

- Published: 2026-11-03T00:42:43+00:00
- Section: Product Launches
- Author: News Desk
- URL: https://newsforagent.com/news/2026-11-03/hinge-cheaper-subscription-test
- Source: [Yahoo](https://finance.yahoo.com/media-advertising/articles/hinge-tests-cheaper-plan-users-001451777.html)

## Key takeaways

- Hinge is testing a lower-priced subscription tier that includes additional filters and custom location boundaries.
- Match Group CFO Steve Bailey said the tier is designed for women in particular and for price-sensitive users.
- Hinge generated $221 million in direct revenue and had 2.3 million paid subscribers in Q3 2026.

Hinge is testing a cheaper subscription plan that adds filters and custom location boundaries, its parent Match Group said on its third-quarter 2026 earnings call. [Yahoo](https://finance.yahoo.com/media-advertising/articles/hinge-tests-cheaper-plan-users-001451777.html) reported the plan without a price. Hinge took in $221 million in direct revenue and counted 2.3 million paid subscribers in the quarter.

## What the Hinge Tier Includes

Match Group said the new [Hinge](https://akta.pro/company-profiles/0004fm7/hinge) tier will include additional filters and custom location boundaries, giving users more control over who they see and where they meet people. Steve Bailey, chief financial officer of [Match Group](https://akta.pro/company-profiles/00006jy/match-group), described the target audience on the call.

"It's designed for women in particular, but also for price-sensitive users," Bailey said. "Remember that Hinge is one of the highest-priced products we have. The revenue per payer, for example, at Hinge is almost twice that of Tinder, around $30. It also has one of the lower payer penetrations. Its payer penetration is only slightly more than half that of Tinder."

Match Group did not share how much the new subscription will cost. Hinge's global monthly active users grew 12% year over year in the quarter, direct revenue rose 19%, and paying users rose 23% to 2.3 million. Tinder brought in $480 million in direct revenue, a slight 2% decline year over year, with 8.9 million paid users, a 4% decline from a year earlier. Match Group reported third-quarter 2026 results on November 2, with Tinder's daily active users returning to year-over-year growth in September, according to PR Newswire.

## Hinge's Revenue and User Base

Hinge's revenue reached $550 million in 2024 and $186.5 million in the fourth quarter of 2025, according to akta.pro [company records](https://akta.pro/company-data), which put fourth-quarter 2025 direct revenue growth at 28% year over year. The same records show a total user base of 30 million globally as of 2024 and a target of $1 billion in revenue by 2027.

## Earlier Hinge Product Moves

Hinge launched AI-powered Convo Starters in December 2025, an OpenAI-powered feature that analyzes match profiles and generates three personalized opening lines, according to akta.pro company records. The same records show Match Group spun out Overtone, an AI-driven dating platform incubated within Hinge, as an independent company that month. Jackie Jantos was promoted from president and chief marketing officer to chief executive officer following founder Justin McLeod's departure to launch Overtone, the records show.

## Hinge's Campaign and Chat Warnings

Hinge launched a campaign with Talented in November 2026 featuring four films and six shorter stories about everyday gestures in love, Storyboard18 reported. In October 2026, Hinge introduced mandatory educational walkthroughs for users who violate chat harassment guidelines, with minor infractions requiring a brief re-education step, Mashable reported.

## Companies in this story

- [Hinge company profile](https://akta.pro/company-profiles/0004fm7/hinge) · website: http://hinge.co
- [Match Group company profile](https://akta.pro/company-profiles/00006jy/match-group) · website: https://mtch.com

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