# Amul Lifts 1-kg Ghee to Rs 680 and Butter to Rs 66 as Festive Demand Outruns Supply > Amul raised a 1-kg ghee carton to Rs 680 from Rs 630 and a 100-gm butter pack to Rs 66, as festive demand and supply shortages leave shelves empty. - Published: 2026-11-03T19:12:55+00:00 - Section: Business - Author: News Desk - URL: https://newsforagent.com/news/2026-11-03/amul-ghee-butter-price-hike - Source: [The Times of India](https://timesofindia.indiatimes.com/city/vadodara/amul-hikes-ghee-butter-prices-amid-festive-season-shortage/articleshow/135511381.cms) ## Key takeaways - A 1-kg Amul ghee carton now costs Rs 680, up from Rs 630, and a 100-gm butter pack rose to Rs 66 from Rs 63. - A cooperative leader said around 2 lakh kg of duplicate ghee was seized in Gujarat and Rajasthan in six months, shifting demand to brands like Amul. - A D-Mart outlet in Ahmedabad's Satellite area had no Amul ghee or butter in stock on Tuesday. Amul has raised the maximum retail price of a 1-kg ghee carton to Rs 680 from Rs 630 and a 100-gm butter pack to Rs 66 from Rs 63, with Diwali approaching and supplies running short. The Times of India [reported](https://timesofindia.indiatimes.com/city/vadodara/amul-hikes-ghee-butter-prices-amid-festive-season-shortage/articleshow/135511381.cms) the revision on November 3, 2026. ## Amul's Revised Ghee and Butter Prices A 500-gm pouch of pure ghee rose to Rs 345 from Rs 325, and a 500-gm butter pack to Rs 325 from Rs 310, according to the revised MRPs. Amul's online platform lists cow ghee at Rs 740 per litre, Sagar ghee at Rs 710, pure ghee at Rs 700 and buffalo ghee at Rs 720, with pure ghee, buffalo ghee and a combo pack marked sold out. The increase erodes much of the relief from the GST reduction in September 2025, when tax on dairy products fell from 12% to 5%. After that cut, Amul reduced prices on 700 dairy products: a one-litre ghee carton went from Rs 650 to Rs 610 and a five-litre tin from Rs 3,275 to Rs 3,075, while a 100-gm butter pack fell from Rs 62 to Rs 58 and a 500-gm pack from Rs 305 to Rs 285. Retailers in Vadodara and Ahmedabad say ghee stocks, particularly Amul cow ghee, have run low since the Ganesh festival. On Tuesday a D-Mart outlet in Ahmedabad's Satellite area had no Amul ghee or butter. Supply disruptions were also reported in Pune and Kolkata in July and September, and complaints have emerged from Jammu and Kashmir. The Gujarat Co-operative Milk Marketing Federation, which markets Amul products, did not respond to requests for comment. A cooperative leader said demand for branded ghee rose after a crackdown on adulterated products. "In the last six months, around 2 lakh kg of duplicate ghee has been seized in different parts of Gujarat and Rajasthan," he said, adding that nearly 45% of annual ghee consumption takes place during the festive season. A Vadodara parlour operator said: "I have not received Amul cow ghee since the Ganpati festival." ## Amul's Scale Behind the Supply Squeeze Amul is a farmer-owned dairy cooperative brand run by GCMMF, connecting 3.6 million milk producers to consumers, according to akta.pro [company records](https://akta.pro/company-data). The same records put brand turnover at ₹1 lakh crore for FY26, up 11% from ₹90,000 crore in FY25, and GCMMF turnover at ₹73,450 crore, up 11.4% from ₹65,911 crore. Daily milk procurement and processing capacity stands at about 350 lakh litres across 18 district unions and 18,600 village dairy cooperatives. ## Amul's Run-Up to the Festive Season In October 2026, Amul announced it would launch a high-protein savoury snack, with calories and protein comparable to a scoop of protein powder, [NDTV Profit](https://akta.pro/news-signals) reported. The Gujarat High Court quashed a Rs 43.43-crore GST demand against Amul that month, The Indian Express reported, and the Madras High Court dismissed a trademark challenge to Amul Dairy's '[AMUL](https://akta.pro/company-profiles/0005ebd/amul) TRU' beverage brand on procedural grounds. In September 2026, Amul was ranked the world's strongest dairy brand in Brand Finance's Food & Drinks 2026 report, with brand value up 22% to $5 billion, according to NDTV Profit. ## What Comes Next for Amul Amul's high-protein snack was announced for launch on October 30, 2026, according to NDTV Profit. The company's [own site](http://www.amul.com) lists its product range. ## Companies in this story - [AMUL company profile](https://akta.pro/company-profiles/0005ebd/amul) · website: http://www.amul.com --- News for Agent · https://newsforagent.com/llms.txt