Infinite Media Resources Publishes Roofing Case Study With $2.65 Million in Client-Reported Revenue

Infinite Media Resources published a roofing marketing case study documenting $2.7 million in client-reported retail revenue and 751 leads attributed to Meta advertising, Google Ads and SEO/GEO, EIN Presswire reported on November 2, 2026. The figures come from a roofing and home exterior contractor's internal 2026 retail revenue records.

How the Roofing Case Study Breaks Down

The Ohio-based agency said the contractor's reporting attributes the largest share to Meta advertising, at $1.6 million in retail revenue and 561 leads, or approximately 60% of the combined revenue. SEO/GEO, recorded under the website category, accounted for $840,031 and 122 leads, approximately 31.6% of the total. Google Ads contributed $222,620 and 68 leads, approximately 8.4%.

Infinite Media Resources said it builds Meta campaigns around homeowner motivations including storm damage, financing options, premium roofing upgrades and bundled exterior improvement services, using tailored creative and native lead forms. Google Ads reaches homeowners actively searching for roofing services, while SEO/GEO work covers website content, search visibility strategies and structured information for traditional and AI-powered search.

The company said the figures reflect the contractor's internal marketing attribution records and do not establish incremental revenue, independently audited results, net profit or independently verified return on advertising spend. The records also do not independently establish the contribution of individual SEO activities or AI-powered search platforms.

The case study points to lead volume and attributed sales revenue as measures for contractors. Meta advertising generated substantially more leads than SEO/GEO, while the SEO/GEO category represented nearly one-third of the combined reported revenue. Infinite Media Resources also maintains a separate 184 Roofing Leads in 30 Days Case Study and a broader Marketing Case Study Library.

Infinite Media Resources' GEO and Vertical Buildout

According to akta.pro company records, Infinite Media Resources launched a Generative Engine Optimization service line in 2025 covering AI-driven search strategy, LLM-first content strategy, schema engineering and entity mapping. The same records show a 2025 expansion into B2B niches including surgical robotics, medical devices, data center thermal management, private aviation, superyacht builders, family offices and aerospace defense, with dedicated service pages for each vertical across SEO, GEO and paid social. The records also list a 2025 product launch, the 1,000-Page Local Authority Lockdown program, an enterprise-scale content architecture system targeting local search.

The company serves clients across all 50 U.S. states with remote digital marketing services while maintaining a local Ohio presence, according to the same records. Infinite Media Resources was founded in 2016 and is headquartered in Brunswick, Ohio, with Justin McDaniels as Founder and President.