# Ebix and intentyx Launch SMARE-Based AI Agent Security for Regulated Industries

> Ebix launched an AI agent security and governance offering built on intentyx's SMARE platform, aimed at insurers, banks and healthcare organizations.

- Published: 2026-11-02T13:09:19+00:00
- Section: Product Launches
- Author: News Desk
- URL: https://newsforagent.com/news/2026-11-02/ebix-intentyx-ai-agent-security-launch
- Source: [PR Newswire](https://www.prnewswire.com/news-releases/ebix-partners-with-intentyx-to-bring-ai-agent-security-and-governance-to-regulated-industries-302924191.html)

## Key takeaways

- Ebix launched an agentic AI security and governance offering built on intentyx's SMARE platform for insurance, financial services and healthcare clients.
- SMARE evaluates agent activity against each agent's approved Design Intent and is available now as SaaS or in a customer's own cloud.
- Gagan Sethi, CEO of Ebix Technologies, said agent governance and behavioral security will become a major enterprise security category in 2027 and beyond.

Ebix launched an agentic AI security and governance offering for regulated industries through a design and delivery partnership with intentyx, built on intentyx's SMARE platform. [PR Newswire](https://www.prnewswire.com/news-releases/ebix-partners-with-intentyx-to-bring-ai-agent-security-and-governance-to-regulated-industries-302924191.html) published the announcement on November 2, 2026.

## How Ebix Will Bring SMARE to Clients

[Ebix](https://akta.pro/company-profiles/00068ak/ebix) will offer SMARE (Synthetic Mind Aware Risk Engine) to clients in insurance, financial services, healthcare and other regulated industries. The platform discovers enterprise AI agents, establishes accountability and detects when agent behavior moves outside its approved business purpose or security boundaries. Ebix combines the technology with its industry knowledge, enterprise integration experience and its own work deploying and governing AI agents internally.

SMARE pulls evidence from AI platforms, business applications, cloud environments, identity systems and existing security tools into a connected view of agent activity. That activity is checked against enterprise security policies and each agent's approved Design Intent, which defines its purpose, expected actions, authorized tools and data boundaries. The platform flags policy violations, unusual behavior and behavioral drift while preserving evidence for security, compliance and operations teams, and is designed to sit alongside existing identity, security and monitoring infrastructure.

"We believe agent governance and behavioral security will become a major enterprise security category in 2027 and beyond," said Gagan Sethi, CEO of Ebix Technologies. "Ebix is entering this market with technology already running in our own environment, deep expertise across AI for regulated industries and an established global client base." Nitin Supekar, founder of intentyx, said: "SMARE was built to provide that visibility and the evidence required to investigate when behavior moves outside approved intent."

SMARE is commercially available now through Ebix and intentyx and can be deployed as SaaS or within a customer's own cloud environment. Ebix can support organizations from initial AI estate assessment and governance design through platform integration, deployment, monitoring and investigation. The company directs pricing and deployment questions to its contact address and points to its responsible AI page for details.

## Ebix's Rebrand and Exchange Partnerships

According to akta.pro [company records](https://akta.pro/company-data), Eraaya Lifespaces Limited officially changed its name to Ebix Limited in June 2026 after approval from India's Ministry of Corporate Affairs, establishing a unified brand across 13 countries. The same records list a June 2026 partnership in which Entsia worked with Ebix and Delta Insurance to launch Cyber and Management Liability products on the Ebix Sunrise Exchange platform, cutting typical implementation timelines of 6-9 months to approximately 2 weeks. Ebix's exchanges manage more than $100 billion in annual policy premium value, the records show.

## Earlier Ebix Product and Data Work

Ebix launched the A.D.A.M. Medical Coding Platform and automated production workflows for its Health Content and Wellness business in July 2026, PR Newswire reported. The platform uses automated coding with expert review to map content to ICD-10 and LOINC standards and processes thousands of articles daily. In October 2026, The Tribune reported that Ebix mentored teams on designing a customer-controlled digital insurance passport at the NeoProEd Insurance Conclave 2026 in GIFT City, focused on interoperable insurance data, consent architecture and security under India's DPDP Act.

## Companies in this story

- [Ebix company profile](https://akta.pro/company-profiles/00068ak/ebix) · website: http://www.ebix.com

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