# Coda and TikTok Gaming Turn Creator Videos Into Codashop Purchases Across Southeast Asia

> Coda's TikTok Gaming partnership lets creators in five Southeast Asian countries link to Codashop, drawing 1 billion views since June 2026.

- Published: 2026-11-02T01:49:08+00:00
- Section: Partnerships
- Author: News Desk
- URL: https://newsforagent.com/news/2026-11-02/coda-tiktok-gaming-codashop-partnership
- Source: [PR Newswire](https://www.prnewswire.com/news-releases/1b-views-since-june-coda-and-tiktok-gaming-turn-content-into-commerce-302925876.html)

## Key takeaways

- Coda is working with TikTok Gaming so users in Thailand, Malaysia, Singapore, Indonesia and the Philippines can link directly to Codashop for game top-ups and digital goods.
- Creator videos linking to Codashop have drawn 1 billion views since the mid-June 2026 launch, with click-through averaging above 5%.
- Around 5% of clicks convert to purchases, and the majority of buyers are new to Codashop, according to Coda.

Coda is working with TikTok Gaming to let users in Thailand, Malaysia, Singapore, Indonesia and the Philippines link directly to Codashop to buy game top-ups, gift cards and other digital goods. [PR Newswire](https://www.prnewswire.com/news-releases/1b-views-since-june-coda-and-tiktok-gaming-turn-content-into-commerce-302925876.html) published the announcement on November 1, 2026.

## How the Codashop Link Works for Creators

Creators can feature Codashop-listed content through livestreams and short-form videos, giving publishers a route to consumers in the places where they already discover games. Since the mid-June 2026 launch, creator videos linking to Codashop have drawn 1 billion views, with click-through averaging above 5% and around 5% of clicks converting to purchases. Coda said the majority of buyers are new to Codashop.

"Commerce is increasingly happening wherever discovery happens," said Zac Liew, Chief Commercial Officer, B2B, at [Coda](https://akta.pro/company-profiles/0000q1c/coda). "TikTok gives us a new way to connect those moments. For publishers, that means reaching consumers earlier in the journey and turning engagement into purchase through a channel that is already core to how people discover games and content."

[Codashop](https://akta.pro/company-profiles/000af4k/codashop) records more than 6 million transactions and 13 million site visits every month, according to the announcement. Coda works with publishers and digital businesses including Activision, Electronic Arts and Riot Games. The company said it will continue to explore new commerce and distribution models with publishers and platform partners.

## Coda's Payment License and Funding Record

Coda received a Major Payment Institution license from the Monetary Authority of Singapore in June 2026, authorizing merchant acquisition, domestic money transfers and cross-border money transfer services without transaction volume thresholds, according to akta.pro [company records](https://akta.pro/company-data). The same records list a US$690 million funding round in April 2022 led by Smash Capital, Insight Partners and GIC, and a US$1.75 billion combined business figure for 2024 following the Recharge acquisition.

## Earlier Coda Partnerships With Unity and EKRAF

Coda announced on July 28, 2026, that its direct-to-consumer commerce solution was integrated with Unity IAP 5.4, letting game developers reach its payment platform from the Unity Dashboard, PR Newswire reported. In June 2026, Coda signed a Memorandum of Understanding with Indonesia's Ministry of Creative Economy (EKRAF) to support the country's gaming ecosystem and help local developers compete internationally, PR Newswire APAC reported. Coda launched a revamped Coda.co website on September 7, 2026, with market guides for 49 markets and payment guides for 94 methods, PR Newswire APAC reported.

## Companies in this story

- [Coda company profile](https://akta.pro/company-profiles/0000q1c/coda) · website: https://www.coda.co
- [Codashop company profile](https://akta.pro/company-profiles/000af4k/codashop) · website: https://www.codashop.com/id

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