# Citri&CO and ORTH Form Strategic Alliance to Integrate Agricultural AI Across Global Fruit Production

> Citri&CO and ORTH announced a strategic alliance to embed agricultural AI into daily fruit production decisions.

- Published: 2026-11-02T09:16:52+00:00
- Section: Partnerships
- Author: News Desk
- URL: https://newsforagent.com/news/2026-11-02/citri-co-orth-agricultural-ai-alliance
- Source: [GlobeNewswire](https://www.globenewswire.com/news-release/2026/11/02/3392897/0/es/citri-co-y-orth-se-asocian-para-incorporar-la-ia-agron%C3%B3mica-a-las-operaciones-frut%C3%ADcolas-globales.html)

## Key takeaways

- Citri&CO and ORTH announced a strategic alliance to integrate agricultural AI into daily fruit production decisions.
- The agreement follows a pilot at Citri&CO's Safresco Peru subsidiary, where ORTH supported agronomic teams.
- Citri&CO operates more than 33,000 hectares and supplies over one million tons of fresh fruit annually to more than 70 countries.

Citri&CO and ORTH announced a strategic alliance on November 2, 2026, to integrate agricultural AI into daily fruit production decisions, following a pilot at Citri&CO's Safresco Peru subsidiary. [GlobeNewswire](https://www.globenewswire.com/news-release/2026/11/02/3392897/0/es/citri-co-y-orth-se-asocian-para-incorporar-la-ia-agron%C3%B3mica-a-las-operaciones-frut%C3%ADcolas-globales.html) reported the agreement.

## How the ORTH Platform Works at Citri&CO

ORTH is an artificial intelligence platform developed by Aydi Technologies. The platform combines field signals, historical records from past campaigns and operations, and agronomic judgment in one place, connecting current conditions with past experience and its effect on upcoming decisions.

For [Citri&CO](https://akta.pro/company-profiles/000648y/citri-co), the alliance expands its teams' capacity to collect and analyze a much larger volume of information, detect issues earlier and act with greater precision and speed. Knowledge that previously depended on individual availability or time spent consolidating records becomes available when and where it is needed, allowing agronomists and managers to focus their expertise on optimizing crop yields.

The scope extends beyond individual farms. Better decisions on water, nutrients and crop protection are intended to optimize resource efficiency, protect fruit quality and reduce avoidable losses. Citri&CO operates more than 33,000 hectares in production and supplies more than one million tons of fresh fruit annually to more than 70 countries.

Carlos Blanc, CEO of Citri&CO, said: "La experiencia agronómica siempre ha sido una de nuestras mayores fortalezas, pero su impacto depende de la precisión con la que la aplicamos: parcela a parcela, campaña a campaña y decisión a decisión." He added that ORTH gives the company's teams a deeper view than before, from field conditions to yield history, helping them turn it into timely, targeted actions.

## Citri&CO's Scale and Ownership Background

According to akta.pro [company records](https://akta.pro/company-data), Citri&CO is a vertically integrated European fresh fruit group headquartered in Valencia, Spain, producing and distributing citrus, organic citrus, melons, stone fruit and complementary fruits to major retailers and food service operators across more than 70 countries from 39 packhouses in seven nations. The company was founded in 1946 and operates as a portfolio company of Miura Partners, a Spanish private equity firm providing capital and strategic support for an acquisition-led growth and sustainability strategy.

The same records show Citri&CO raised $5.5 million in a funding round in November 2019 led by Integra Fund, providing growth capital alongside the PE ownership structure. The company's annual fresh fruit production volume across all categories is listed at more than 1,000k tons per year.

## Citri&CO's Website and ORTH Information

Citri&CO maintains its [corporate website](http://www.citricoglobal.com) with company information. ORTH directs readers to askorth.com for further details on the platform.

## Companies in this story

- [Citri&CO company profile](https://akta.pro/company-profiles/000648y/citri-co) · website: http://www.citricoglobal.com

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