# Brightstar Lottery to Debut eDraw Plus iLottery Category at World Lottery Summit 2026 in Sydney > Brightstar Lottery will debut eDraw Plus, a new iLottery category, at the World Lottery Summit 2026 in Sydney, alongside retail terminals and AI tools. - Published: 2026-11-02T11:59:58+00:00 - Section: Product Launches - Author: News Desk - URL: https://newsforagent.com/news/2026-11-02/brightstar-lottery-edraw-plus-sydney-summit - Source: [PR Newswire](https://www.prnewswire.com/news-releases/brightstar-lottery-spotlights-next-generation-of-lottery-solutions-at-world-lottery-summit-2026-302925803.html) ## Key takeaways - Brightstar Lottery will showcase its lottery portfolio at the World Lottery Summit 2026 in Sydney from November 9 to 12. - The company will debut eDraw Plus, an iLottery category combining traditional draw products with story-driven games and on-demand draws. - Brightstar serves nearly 90 lottery customers and is the primary technology provider to 26 of the 46 U.S. lottery jurisdictions. Brightstar Lottery will debut eDraw Plus, a new iLottery category, at the World Lottery Summit 2026 in Sydney from November 9 to 12, the company said in a [PR Newswire](https://www.prnewswire.com/news-releases/brightstar-lottery-spotlights-next-generation-of-lottery-solutions-at-world-lottery-summit-2026-302925803.html) announcement on November 2, 2026. The [Brightstar Lottery](https://akta.pro/company-profiles/0000kt9/brightstar-lottery) booth will also feature retail terminals, AI-powered analytics tools and licensed omnichannel content. ## What Brightstar Lottery Is Showing in Sydney eDraw Plus keeps the foundation of traditional draw products while adding story-driven games, on-demand draws and immersive experiences aimed at digital players, according to the company. The booth will also display licensed omnichannel content including Wheel of Fortune, Ghostbusters and Rubik's, plus the Pan Am brand for Instants games. On the retail side, Brightstar will demonstrate a full suite of terminals including Retailer Lens, a device for scanning tickets, barcodes, QR codes and mobile content. The company will also show its Agentic Reporting Assistant, built to simplify interaction with lottery data, and Game Planner, an AI-powered tool for instant-game planning and forecasting. "We are excited to reconnect with global lottery leaders at WLS 2026 for the first time as a pure-play lottery business and share how Brightstar's strategic investments in lottery-focused technology, data-driven insights, and enhanced player experiences are leading the way to 'What's Next' for the lottery industry," said Marco Tasso, Brightstar Executive Vice President and Chief Operating Officer, Global Lottery. Wendy Montgomery, Senior Vice President Global Marketing, Insights and Sales Development, will present Brightstar's Platinum Contributor Session on November 10. Tasso will represent the company at the Platinum Contributors Panel Session on November 11. ## Brightstar Lottery's Scale and Recent Moves Brightstar serves nearly 90 lottery customers on six continents and is the primary technology provider to 26 of the 46 U.S. lottery jurisdictions and eight of the world's 10 largest lotteries, according to akta.pro [company records](https://akta.pro/company-data). The same records show Brightstar completed a €1.43 billion Italy Lotto license payment in March 2026 to secure a nine-year extension, and formed a 50/50 joint venture with Scientific Games in January 2026 to operate São Paulo's state lottery under an exclusive 15-year license. ## Deals Leading Up to the Summit Brightstar's subsidiary signed a multi-year contract extension with ONCE in October 2026 to support its lottery operations in Spain through software enhancements and central gaming system evolution, [Stock Titan](https://akta.pro/news-signals) reported. That month the company also signed a two-year contract extension with the New York State Gaming Commission to continue providing lottery technology and services in New York. In October 2026, Brightstar signed a five-year exclusive licensing agreement with Pan American World Airways to develop and distribute Pan Am-themed omnichannel lottery games worldwide, PR Newswire reported. The Pan Am brand appears among the licensed Instants content at the Sydney booth. ## Brightstar Lottery Sessions on November 10-11 Brightstar's speaking events at the summit are scheduled for November 10, when Montgomery presents the Platinum Contributor Session, and November 11, when Tasso joins the Platinum Contributors Panel Session. The summit runs November 9-12 in Sydney. ## Companies in this story - [Brightstar Lottery company profile](https://akta.pro/company-profiles/0000kt9/brightstar-lottery) · website: https://www.brightstarlottery.com --- News for Agent · https://newsforagent.com/llms.txt