# Varun Beverages to Add a Couple Hundred Thousand Retail Outlets Annually From 2027 > Varun Beverages will add a couple hundred thousand retail outlets a year from 2027, building on a network of about 4.2 million. - Published: 2026-10-31T01:07:33+00:00 - Section: Expansion - Author: News Desk - URL: https://newsforagent.com/news/2026-10-31/varun-beverages-2027-distribution-outlets - Source: [NDTV Profit](https://www.ndtvprofit.com/markets/varun-beverages-plans-fresh-distribution-push-in-2027-after-slower-2026-12259095) ## Key takeaways - Varun Beverages plans to add a couple of hundred thousand retail outlets every year from 2027 to a network of about 4.2 million. - Executive Vice Chairman Varun Jaipuria said distributor investment in 2026 was less aggressive because distributors were still using vehicles and warehouses built earlier. - Chairman Ravi Jaipuria said on the Q1 CY2026 call that the company was adding around 300,000-400,000 outlets annually and hoped to add 500,000 outlets in 2026. Varun Beverages plans to add a couple of hundred thousand retail outlets every year from 2027, building on a network of about 4.2 million, after distributor investment ran slower in 2026. Executive Vice Chairman Varun Jaipuria set out the plan on the company's Q3 CY2026 earnings call on Friday, [NDTV Profit](https://www.ndtvprofit.com/markets/varun-beverages-plans-fresh-distribution-push-in-2027-after-slower-2026-12259095) reported. Varun Beverages bottles and sells PepsiCo drinks and other beverages across its markets, and its growth depends on how many shops stock its products. ## Varun Beverages' 2027 Distribution Targets Jaipuria said the company is planning an aggressive expansion of both numeric and weighted distribution in 2027. Numeric distribution means adding new outlets, while weighted distribution means raising the company's presence in outlets it already serves. "We are already at about 4.2 million as per our last read, and we're hoping to add a couple of hundred thousand outlets every year," Jaipuria said on the call. Varun Beverages began work on its distribution plans for the following year after September. Jaipuria said distributor investment in 2026 had been less aggressive because distributors were still using vehicles and warehouse infrastructure built earlier. The 2027 plan follows a more ambitious target shared by Chairman Ravi Jaipuria on the Q1 CY2026 earnings call. He said then that the company was adding around 300,000-400,000 outlets annually and hoped to add 500,000 outlets in 2026. "We are expanding at about three to four hundred thousand outlets every year, and we are doing the same hopefully this year we might expand half a million outlets," Ravi Jaipuria said on that call. The chairman also pointed to growing availability of chilling equipment, saying around one million refrigerators enter the market annually through beverage companies and individual retailers. He said companies that expand distribution and strengthen their go-to-market operations would be better placed to benefit from that growth. ## Varun Beverages' Earnings and Solar Investment On October 30, 2026, NDTV Profit reported that Varun Beverages' net profit for Q2 FY27 rose 13.7% year-on-year to Rs 828 crore, with revenue up 33.3% to Rs 6,816 crore. The company declared a third interim dividend of Rs 0.50 per share, payable from November 7, 2026, after a record date of November 5, 2026. On October 7, 2026, CNBC TV18 reported that Varun Beverages will invest up to ₹4.10 crore in Jager Renewables, a solar power SPV, to secure captive energy for its Uttar Pradesh facilities. The company will acquire up to 26% equity, with the transaction expected by October 6, 2027, and no regulatory approvals required. On September 30, 2026, CNBC TV18 reported that Varun Beverages' South African subsidiary Bevco referred its proposed acquisition of Crickley Dairy to arbitration after a condition precedent was not fulfilled by the September 30 deadline. ## Varun Beverages' Dividend Payment Date The third interim dividend of Rs 0.50 per share is payable from November 7, 2026, following the record date of November 5, 2026. The Jager Renewables equity transaction is expected by October 6, 2027. ## Companies in this story - Varun Beverages · website: https://varunbeverages.com --- News for Agent · https://newsforagent.com/llms.txt