{"url":"https://newsforagent.com/news/2026-10-31/ulta-beauty-holiday-campaign-gomez-mcrae","markdown_url":"https://newsforagent.com/news/2026-10-31/ulta-beauty-holiday-campaign-gomez-mcrae.md","title":"Ulta Beauty Launches Holiday Campaign With Selena Gomez","headline":"Ulta Beauty Taps Selena Gomez and Tate McRae for 'The Magic Starts with You' Holiday Campaign","description":"Ulta Beauty launched its holiday campaign with Selena Gomez and Tate McRae on October 31, spotlighting Rare Beauty and the Ulta-exclusive Tate 01 fragrance.","section":"Product Launches","published_at":"2026-10-31T16:02:05+00:00","modified_at":"2026-10-31T16:02:05+00:00","author":"News Desk","key_takeaways":["Ulta Beauty's holiday campaign 'The Magic Starts with You' rolled out October 31 across TV, streaming, digital, social media and in-store experiences.","Selena Gomez's Rare Beauty brow gel set and Tate McRae's Tate 01 fragrance, exclusive to Ulta in the U.S., feature in the campaign spots.","Ulta Beauty also launched its first 25 Days of Beauty Advent Calendar for the gifting season."],"companies":[{"name":"Ulta Beauty","is_primary":true,"profile_url":"https://akta.pro/company-profiles/00005y8/ulta-beauty","website":"https://www.ulta.com"}],"source":{"publisher":"Yahoo","title":"Selena Gomez and Tate McRae Bring the Magic to Ulta Beauty's Holiday Campaign","url":"https://www.yahoo.com/entertainment/celebrity/articles/selena-gomez-tate-mcrae-bring-150000962.html"},"other_sources":[],"tags":["Product Launches","Ulta Beauty"],"body_markdown":"Ulta Beauty launched its holiday campaign featuring Selena Gomez and Tate McRae on October 31, with spots for Rare Beauty's brow gel set and McRae's Tate 01 fragrance, which is exclusive to Ulta in the U.S. [Yahoo](https://www.yahoo.com/entertainment/celebrity/articles/selena-gomez-tate-mcrae-bring-150000962.html) reported the campaign's debut.\n\n## How the Ulta Holiday Spots Were Made\n\nThe campaign, built on the line \"The Magic Starts with You,\" brings back Mrs. Claus, played by Sandra Gray, for a second season. Tamara Group created the campaign and Nema Vand directed it. In one spot, Mrs. Claus appears in the Ulta Beauty Holiday Workshop asking for a gift for her niece, and the scene cuts to Gomez holding a packaged Rare Beauty brow gel set. Ulta began carrying Rare Beauty in February, the brand's first retail expansion beyond Sephora.\n\nA second spot highlights Tate 01, which launched in October during Paris Fashion Week and is sold only at Ulta in the U.S. The campaign runs across TV, streaming, digital, social media and in-store experiences and ties into Ulta's \"Pink Bag Energy\" on Instagram. Ulta Beauty also introduced its first 25 Days of Beauty Advent Calendar and said more product launches are planned for the gifting season.\n\n\"The holidays are such a special time, but they can also become so focused on making everything magical for everyone else that we forget to enjoy those moments ourselves,\" Ulta Beauty chief marketing officer Kelly Mahoney said. \"At the heart of 'The Magic Starts with You' is reminding our guests that they deserve to experience the joy and wonder of the season.\"\n\n## Ulta Beauty's Store Network Behind the Campaign\n\nAccording to akta.pro [company records](https://akta.pro/company-data), [Ulta Beauty](https://akta.pro/company-profiles/00005y8/ulta-beauty) operates more than 1,500 stores and ulta.com, selling about 30,000 products from more than 600 brands. The same records put Ulta Beauty Rewards at approximately 46.7 million members, who drive approximately 95% of total sales. Ulta Beauty generated approximately $12.4 billion in fiscal 2026 revenue, up 9.7% year-over-year, with net income of approximately $1.2 billion.\n\n## Ulta Beauty's Run-Up to the Holiday Launch\n\nUlta Beauty's Early Black Friday sale began in October 2026 and runs through November 21, with deals up to 50% off brands including Clinique, Medicube and Tarte, NBC News reported. On October 20, 2026, Refinery29 described Ulta Beauty's holiday gift sets from brands including MAC, Anua, Rare Beauty and Noyz. Jessicurl launched 14 products for textured hair on Ulta.com Marketplace on October 15, 2026, PRLog reported.\n\n## Ulta Beauty's Times Square Flagship Plan\n\nUlta Beauty announced plans to open a \"highly experiential\" flagship store in Times Square in New York City, expected to open in late 2027, according to akta.pro company records. The company's own [announcements](https://www.ulta.com) cover its stores and product assortment.\n","publisher":{"name":"News for Agent","url":"https://newsforagent.com"}}