# Suzuki Passes Honda With Record 1,824,006 Global Sales in April-September

> Suzuki sold a record 1,824,006 vehicles in April-September, up 19.9%, overtaking Honda as Japan's second-largest automaker while Toyota slipped 4%.

- Published: 2026-10-31T21:33:22+00:00
- Section: Earnings & Results
- Author: News Desk
- URL: https://newsforagent.com/news/2026-10-31/suzuki-passes-honda-global-sales
- Source: [Autocar Professional](https://www.autocarpro.in/news/suzuki-edges-past-honda-to-become-japans-second-largest-automaker-by-global-sales-135610)

## Key takeaways

- Suzuki's global sales rose 19.9% to a record 1,824,006 units in the April-September period, moving it from fourth to second among Japanese automakers.
- Honda's sales fell 4% to 1,661,569 units, with a 50% slump in China, while Toyota slipped 4.0% to 5,059,014 units.
- The eight major Japanese automakers combined sold 11.83 million vehicles worldwide, down 1.3% from a year earlier.

Suzuki Motor Corp sold a record 1,824,006 vehicles worldwide in the April-September period, up 19.9 percent, overtaking Honda Motor Co to rank second among Japan's automakers, [Autocar Professional](https://www.autocarpro.in/news/suzuki-edges-past-honda-to-become-japans-second-largest-automaker-by-global-sales-135610) reported, citing figures the country's eight major carmakers published on Thursday. Suzuki had ranked fourth a year earlier.

## Suzuki's Record Half-Year and Honda's China Slump

Suzuki's climb was helped by strong demand in India, where it holds about 40 percent of the passenger car market, according to the data. The company said its global sales rose 19.9 percent to a record for the first half of its fiscal year.

Honda's global sales fell 4 percent to 1,661,569 units, the company said, dragged down by a 50 percent slump in China. Nissan Motor Co, working to turn its business around, saw its China sales drop by more than 40 percent, according to the figures.

[Toyota Motor](https://akta.pro/company-profiles/00003br/toyota-motor) Corp remained first with sales, including Lexus, of 5,059,014 units, down 4.0 percent, its first fiscal first-half decline in global sales and production in two years. Toyota's China sales plunged 25.1 percent, while higher gasoline prices linked to the Middle East crisis accelerated electric vehicle uptake there, leaving Japanese brands struggling against local rivals. Hybrid demand lifted Toyota's sales 1.8 percent in North America and 1.4 percent in Europe.

Subaru Corp recorded growth in global sales, up 3.4 percent to 470,379 units, according to the data. [Subaru](https://akta.pro/company-profiles/000429i/subaru-corporation) builds several models in the U.S., including the Ascent, Crosstrek and Forester, at its Indiana plant, Carscoops reported.

## Suzuki's October Price Cuts and Launches

Suzuki said on October 30 that it would cut suggested retail prices on five motorcycle models by 8,000 to 29,000 yuan, with the largest reduction on the V-STROM 1050 DE, which falls from 139,800 to 119,800 yuan, Jiemian reported. On October 29, Suzuki unveiled a new WagonR in Japan designed under Kei Car rules at 3,395mm in length, Business Today reported. Suzuki also introduced the Gixxer 250i ABS in Argentina, a 249cc motorcycle with 26 HP priced at $7.5 million, La Nacion reported.

## How Rivals Compare

Ford Motor CEO Jim Farley set a goal of selling 5 million vehicles annually by 2032, about 20 percent above current volume, [Quartz](https://qz.com/ford-farley-5-million-vehicle-sales-2032-103026) reported on October 30. Audi's third-quarter profit fell by 87 percent, [FAZ.NET](https://www.faz.net/aktuell/wirtschaft/unternehmen/audi-gewinn-bricht-drastisch-ein-accg-201635587.html) reported the same day. Chery Automobile expects overseas-built vehicles to account for 70 percent of its exports by 2030, [Gasgoo](https://autonews.gasgoo.com/articles/news/chery-targets-70-overseas-production-share-for-exports-by-2030-2116062992596344833) reported.

## Subaru's November Transmission Rollout

Subaru will offer a heavy-duty TY85 manual transmission for the Japanese WRX starting November 2026, replacing the CVT, Autoevolution reported. The transmission uses a rod-operated shift linkage and was developed with Super Taikyu racing input.

## Companies in this story

- Suzuki Motor Corporation · website: https://www.globalsuzuki.com
- [Subaru Corporation company profile](https://akta.pro/company-profiles/000429i/subaru-corporation) · website: https://www.subaru.co.jp/en
- [Toyota Motor company profile](https://akta.pro/company-profiles/00003br/toyota-motor) · website: https://global.toyota

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