Reliance Jewels Appoints Gopa Kumar, Former Bhima Jewels COO, to Lead Business

Reliance Jewels, part of Reliance Retail, has appointed Gopa Kumar as Head of Reliance Jewels, the company said. Kumar joins after a seven-year stint as Chief Operating Officer at Bhima Jewels, where he had been associated with the retailer since 2019. He announced the role in a LinkedIn post, according to TradingView.

Gopa Kumar's Move From Bhima Jewels

Kumar brings more than two decades of experience across organised retail and consumer-facing businesses. His background includes leadership positions at Future Group, Shoppers Stop, Hindustan Unilever, Next Retail and Future Retail, among others. At Bhima Jewels, he oversaw operations at the jewellery business before announcing his departure and return to Mumbai.

In his LinkedIn post, Kumar said he was looking forward to building on the brand's legacy and identifying fresh opportunities for growth. His experience spans business strategy, profit and loss management, retail operations, category management, marketing, digital initiatives and business expansion. He has also worked across department stores, convenience retail, e-commerce, luxury, lifestyle and speciality retail formats.

At Reliance Jewels, Kumar is expected to focus on business strategy, retail expansion, brand development and customer experience, alongside driving revenue growth and operational performance. His responsibilities will also include strengthening merchandising and product strategy, digital and omnichannel initiatives, and organisational capabilities. The appointment comes as Reliance Jewels continues to operate within India's organised jewellery retail market, with a portfolio spanning gold, diamond and silver jewellery and a nationwide network of company-owned showrooms.

Reliance Jewels' Showroom Network and Digital Push

Reliance Jewels, a subsidiary of Reliance Retail founded in 2018, operates 107 jewellery showrooms across 58 Indian cities plus an omnichannel e-commerce and mobile app presence, according to akta.pro company records. The company sells hallmarked gold, diamond, silver and platinum jewellery across wedding, daily wear, investment, gifting and kids segments. Its revenue estimate is $250 million-$500 million, and its valuation estimate is $250 million-$500 million.

The same records show Reliance Jewels launched native mobile applications on iOS and Android in 2024, extending its omnichannel surface beyond physical showrooms and the web storefront. In 2024 it also deployed the Golden Steps Plan, a subscription-style monthly gold savings scheme with a ₹1,000 entry, 10–24 month tenures and making-charge waivers on completion. In 2026 it launched an Akshaya Tritiya campaign positioning jewellery as both personal expression and investment amid fluctuating gold prices, using celebrity endorsements and digital activations to drive festive-season demand.