# MYND Drinks Appoints Westbridge Licensing to Lead Brand Collaborations Ahead of 2027 National Rollout > MYND Drinks named Westbridge Licensing to secure sports, creator and flavor partnerships as the 20g protein sparkling drink prepares for national distribution in 2027. - Published: 2026-10-31T08:17:16+00:00 - Section: Partnerships - Author: News Desk - URL: https://newsforagent.com/news/2026-10-31/mynd-drinks-westbridge-licensing-partnership - Source: [PR.com](https://www.pr.com/press-release/983006) ## Key takeaways - MYND Drinks appointed Westbridge Licensing as its licensing and brand collaboration representative. - Westbridge will pursue partnerships across sports, wellness, entertainment, creator and flavor categories. - MYND's sparkling protein drink carries 20 grams of whey protein isolate in less than 100 calories with no added sugar. - MYND is sold online and at retailers in Chicago/Midwest and NYC/East Coast, with national distribution beginning in 2027. [MYND Drinks](https://akta.pro/company-profiles/02lg1pf/mynd-drinks) has appointed [Westbridge Licensing](https://akta.pro/company-profiles/022cwbp/westbridge-licensing) as its licensing and brand collaboration representative, the company said in a [PR.com announcement](https://www.pr.com/press-release/983006) dated October 31, 2026. Westbridge will identify and secure partnerships for the Chicago-based brand across sports, wellness, entertainment, creator and flavor categories as MYND prepares for national distribution in 2027. ## What the Westbridge Licensing Mandate Covers MYND is a sparkling protein drink made with 20 grams of whey protein isolate, less than 100 calories, real fruit juice and no added sugar. It is sold in Lemon Ginger, Orange Mango and Pomegranate, online and at retailers in Chicago/Midwest and NYC/East Coast, according to [MYND Drinks](https://mynddrinks.com). The company said it is now open to collaboration and licensing. Opportunities it listed include co-branded and limited-edition flavors, sports and team partnerships, athlete and creator collaborations, retail and event programs, and lifestyle licensing. Brands, properties and creators interested in working with MYND can contact Westbridge Licensing. "MYND is excited to gear up for our national expansion. Our unique combination of grab-and-go high protein with low calories is a compelling story we'd like to tell with the right partners," said Christopher Hamick, Vice President of MYND. "Todd Lustgarten and the Westbridge team bring the relationships and licensing experience to find partners who share our point of view, whether that's a team, an athlete, a creator or a flavor brand." Westbridge Licensing is a global brand licensing agency that builds licensing programs across product categories. On September 24, 2026, Sunkist Growers appointed Westbridge Licensing to develop and manage its U.S. non-food licensing program, extending the brand into apparel, personal care, home, kitchen, outdoor accessories and lifestyle products, PR.com reported. "Consumers want brands that deliver both function and personality, and MYND has both," said Todd Lustgarten, Managing Partner, Westbridge Licensing. "We see strong opportunities to connect MYND with partners in sports, wellness, entertainment, creator communities and flavor innovation, and we're thrilled to represent the brand as it grows nationally." ## MYND's Distribution and Funding Record MYND was founded in 2020 and is headquartered in Chicago, according to akta.pro [company records](https://akta.pro/company-data). The same records list a November 2021 seed round of $250,000 and total funding of $300,000, with a headcount range of 1-10 and a revenue estimate under $1 million. In July 2026, MYND established a wholesale distribution network across distributors, grocery stores, fitness centers and specialty retailers, and launched the 'The MYNDset' blog with educational articles on fitness, nutrition and busy-lifestyle themes. ## Licensing Deals Elsewhere in Sports and Brands On announced it signed Kylian Mbappé from Nike to lead its soccer division, [Puck](https://puck.news/fashion/2026/10/how-on-became-nikes-most-credible-challenger) reported on October 27, 2026. Beemok Sports & Entertainment and Legends Global extended their partnership for the Cincinnati Open through 2031, with Legends continuing as partnership and sales leader, [Sportcal](https://www.sportcal.com/news/legends-global-and-cincinnati-open-organizers-extend/) reported on October 27, 2026. Brightstar Lottery signed a five-year exclusive licensing agreement with Pan American World Airways for Pan Am-themed omnichannel lottery products, [Simply Wall St](https://simplywall.st/stocks/us/consumer-services/nyse-brsl/brightstar-lottery/news/how-investors-may-respond-to-brightstar-lottery-stock-pan-am) reported on October 24, 2026. ## MYND's 2027 National Distribution MYND's national distribution is scheduled to begin in 2027, the company said. The brand's current retail footprint covers Chicago/Midwest and NYC/East Coast, alongside online sales. ## Companies in this story - [MYND Drinks company profile](https://akta.pro/company-profiles/02lg1pf/mynd-drinks) · website: https://mynddrinks.com - [Westbridge Licensing company profile](https://akta.pro/company-profiles/022cwbp/westbridge-licensing) · website: https://westbridgeinc.com --- News for Agent · https://newsforagent.com/llms.txt