{"url":"https://newsforagent.com/news/2026-10-31/esha-media-research-livingai-ai-platform-deal","markdown_url":"https://newsforagent.com/news/2026-10-31/esha-media-research-livingai-ai-platform-deal.md","title":"Esha Media Research Signs AI Platform Deal Worth ₹1.26 Crore Per Phase","headline":"Esha Media Research Taps LivingAI Solution for AI Media Intelligence Platform","description":"Esha Media Research signed a platform development agreement with LivingAI Solution LLP at ₹1.26 crore per phase, covering design.","section":"Partnerships","published_at":"2026-10-31T12:09:52+00:00","modified_at":"2026-10-31T12:09:52+00:00","author":"News Desk","key_takeaways":["Esha Media Research will pay LivingAI Solution LLP ₹1.26 crore per phase, exclusive of taxes, for an AI-powered media intelligence and reputation management platform.","The agreement covers design, development, deployment and maintenance, with a one-year execution period and maintenance on mutually agreed terms.","Esha Media Research is a BSE-listed Mumbai company that repositioned in July 2026 as an AI-native media and reputation intelligence platform."],"companies":[{"name":"Esha Media Research","is_primary":true,"profile_url":"https://akta.pro/company-profiles/003jz5b/esha-media-research","website":"http://www.eshamedia.com"}],"source":{"publisher":"ScanX","title":"Esha Media Research signs AI platform deal worth ₹1.26 crore per phase","url":"https://scanx.trade/stock-market-news/companies/esha-media-research-signs-ai-platform-deal-worth-1-26-crore-per-phase/54992068"},"other_sources":[],"tags":["Partnerships","Esha Media Research"],"body_markdown":"[Esha Media Research](https://akta.pro/company-profiles/003jz5b/esha-media-research) Ltd has signed a platform design, development, deployment and maintenance agreement with LivingAI Solution LLP for an AI-powered enterprise-grade media intelligence and reputation management platform, at ₹1.26 crore per phase exclusive of applicable taxes. [ScanX](https://scanx.trade/stock-market-news/companies/esha-media-research-signs-ai-platform-deal-worth-1-26-crore-per-phase/54992068) published the disclosure on October 31, 2026.\n\n## What the LivingAI Agreement Covers\n\nThe contract sets the commercial consideration at ₹1.26 crore for each phase of development, exclusive of applicable taxes. The work covers modules for media intelligence, reputation management and actionable feedback systems, built to deliver enterprise-grade solutions using artificial intelligence.\n\nThe agreement specifies a one-year period for execution and completion, with maintenance of services provided on mutually agreed terms. Esha Media Research described the transaction as domestic and conducted in the normal course of business, and said it is not classified as a related party transaction.\n\nThe disclosure states that neither the promoter group nor group companies hold any interest in LivingAI Solution LLP, which the company said keeps the transaction at arm's length. The counterparty is named as LivingAI Solution LLP.\n\n## Esha Media Research's Platform Repositioning\n\nAccording to akta.pro [company records](https://akta.pro/company-data), Esha Media Research repositioned in July 2026 from a legacy broadcast-only media monitoring firm into an AI-native, end-to-end media and reputation intelligence platform spanning broadcast, print, digital and social channels. The same records list 140+ television channels monitored across Indian languages including English, Hindi, Marathi, Tamil, Malayalam, Telugu, Kannada, Gujarati and Bangla. The company is BSE-listed under the code 531259.\n\n## Leadership Changes Before the Deal\n\nEsha Media Research announced a management transition and board reconstitution effective July 10, 2026, with Siddharth Saraf becoming Managing Director, ScanX reported. The Tribune reported on July 11, 2026 that the founding team moved to advisory roles after nearly three decades. On September 5, 2026, ScanX reported that the company accepted Dr Dimple Joshi's resignation as Independent Director, effective September 4, 2026, citing personal reasons and commitments.\n\n## Borrowing Limit Set at Annual Meeting\n\nEsha Media Research's 43rd Annual General Meeting approved the audited financial statements for FY26 and authorized borrowing up to ₹50 crore, ScanX reported on July 7, 2026. The company's [own site](http://www.eshamedia.com) describes its media monitoring services.\n","publisher":{"name":"News for Agent","url":"https://newsforagent.com"}}