{"url":"https://newsforagent.com/news/2026-10-31/anguilla-tourist-board-virtuoso-latin-america","markdown_url":"https://newsforagent.com/news/2026-10-31/anguilla-tourist-board-virtuoso-latin-america.md","title":"Anguilla Tourist Board Pitches Latin America at Virtuoso","headline":"Anguilla Tourist Board Presents Destination to Latin American Luxury Advisors at Virtuoso Event","description":"Anguilla Tourist Board presented its 33 beaches and culinary scene to Latin American luxury advisors at Virtuoso On Tour.","section":"Expansion","published_at":"2026-10-31T23:15:49+00:00","modified_at":"2026-10-31T23:15:49+00:00","author":"News Desk","key_takeaways":["Chantelle Richardson, deputy director of tourism, delivered Anguilla's first destination presentation at the opening general session of Virtuoso On Tour Latin America, held October 27-29.","Travel-related categories account for about $324 billion of the roughly $1.6 trillion global luxury market, per the 2025 Bain-Altagamma study presented at the event.","The presentation was followed by nearly 50 one-on-one appointments with advisors and agencies serving luxury travelers."],"companies":[{"name":"Anguilla Tourist Board","is_primary":true,"profile_url":"https://akta.pro/company-profiles/000z4pl/anguilla-tourist-board","website":"https://ivisitanguilla.com"},{"name":"Virtuoso","is_primary":false,"profile_url":"https://akta.pro/company-profiles/0005j87/virtuoso","website":"http://www.virtuoso.com"}],"source":{"publisher":"EIN Presswire","title":"Anguilla sets its sights on Latin America’s luxury travelers","url":"https://www.einnews.com/pr_news/953518086/anguilla-sets-its-sights-on-latin-america-s-luxury-travelers"},"other_sources":[],"tags":["Expansion","Anguilla Tourist Board","Virtuoso"],"body_markdown":"[Anguilla Tourist Board](https://akta.pro/company-profiles/000z4pl/anguilla-tourist-board) presented Anguilla's destination offering at Virtuoso On Tour Latin America, held October 27-29, in a push to attract luxury travelers from the region. [EIN Presswire](https://www.einnews.com/pr_news/953518086/anguilla-sets-its-sights-on-latin-america-s-luxury-travelers) reported the presentation. The board is the official government destination marketing organization of Anguilla, a British overseas territory in the northern Caribbean, promoting the island to luxury leisure travelers, the MICE trade and romance and wedding segments.\n\n## Richardson's First Latin America Presentation\n\nChantelle Richardson, deputy director of tourism, delivered the destination presentation at the opening general session, highlighting Anguilla's 33 white-sand beaches, accommodations, culinary scene and hospitality. \"Our first destination presentation at the opening general session of Virtuoso On Tour Latin America marked an important milestone in strengthening Anguilla's positioning within the luxury travel market,\" Richardson said. She added that the board's focus is on \"building on these connections to develop lasting partnerships and create business opportunities that benefit our tourism partners and the people of Anguilla.\"\n\nThe opening presentation was followed by nearly 50 one-on-one appointments with advisors and agencies serving luxury travelers, where the board discussed accommodation partners, curated itineraries and wider tourism experiences. The Latin American outreach builds on the board's strategy of strengthening its presence in luxury travel networks and developing trade relationships. [Virtuoso](https://akta.pro/company-profiles/0005j87/virtuoso) presented its latest luxury travel trends at the 38th annual Virtuoso Travel Week, drawing on proprietary data and advisor and consumer surveys, according to FinancialContent Business Page.\n\n## Anguilla's Visitor and Air-Access Record\n\nAccording to akta.pro [company records](https://akta.pro/company-data), the Anguilla Tourist Board recorded 229,734 total visitors in 2025, the highest in 33 years, a rise of 11.2% year over year and 38.1% above the pre-pandemic 2019 benchmark. The same records show the board partnered with BermudAir to launch new nonstop AnguillAir service from Boston, Newark and Baltimore in December 2025, which the source describes as its single most powerful driver of destination growth. The board also participates in Virtuoso Travel Week, the annual luxury travel network event that connects destination representatives with Virtuoso travel advisors.\n\n## Earlier Trade Engagements\n\nAnguilla's Tourist Board met with over 70 luxury travel advisors at ILTM North America 2026 in Nassau, generating new inquiries and on-the-spot bookings, EIN Presswire reported; the event ran September 28 to October 1. On October 27, the board named Dawn Morris as its new point of contact for the UK travel trade, extending its partnership with Hamilton Public Relations and adding Ignite Sales & Marketing, Ttgmedia reported. In July 2026, the board appointed Marketplace Excellence as its U.S. public relations agency of record, effective July 1, 2026, EIN Presswire reported.\n\n## Anguilla's Next Trade Steps\n\nThe board's presentation at Virtuoso On Tour London drew 200 travel professionals, with new U.K. partners appointed October 1, 2026, EIN Presswire reported.\n","publisher":{"name":"News for Agent","url":"https://newsforagent.com"}}