# TPM Holdings Completes 18-Month Realignment Around AI and Salesforce CRM for AEC Firms

> TPM Holdings completed an 18-month realignment investing in AI and Salesforce CRM for AEC firms, serving about 2,000 firms and acquiring The Hunley Group in March 2026.

- Published: 2026-10-30T14:17:35+00:00
- Section: Expansion
- Author: News Desk
- URL: https://newsforagent.com/news/2026-10-30/tpm-holdings-ai-salesforce-crm-realignment
- Source: [Third News](https://third-news.com/article/c9465536-d46a-11f1-b57a-9ca3ba08e13f)

## Key takeaways

- TPM Holdings completed a strategic realignment spanning 18 months, focused on AI and Salesforce CRM for architecture, engineering and construction firms.
- TPM Holdings serves around 2,000 firms and acquired The Hunley Group in March 2026 to integrate TrebleHook's AI CRM.
- TPM CRM Solutions combines TrebleHook, an AI-integrated CRM built for the AEC market, with The Hunley Group, a Salesforce and AI consulting partner.

[TPM](https://akta.pro/company-profiles/0006fy9/tpm) Holdings has completed a strategic realignment that ran over the past 18 months, directing capital, talent and technology toward artificial intelligence and Salesforce CRM for architecture, engineering and construction firms. [Third News](https://third-news.com/article/c9465536-d46a-11f1-b57a-9ca3ba08e13f) reported the completion on October 30, 2026. The company serves around 2,000 firms.

## Inside the TPM CRM Solutions Launch

TPM Holdings, a partner in document and print solutions since 1973, introduced TPM CRM Solutions, which merges [TrebleHook](https://akta.pro/company-profiles/00081dg/treblehook), an AI-integrated CRM designed for the AEC market, with [The Hunley Group](https://akta.pro/company-profiles/000azqw/the-hunley-group), an established Salesforce and AI consulting partner. The combination is intended to cover strategy, implementation and ongoing support for firms of various sizes.

Chris Fay, CEO of TPM Holdings, said, "AI is changing how the built world wins and delivers work, and we chose to lead that shift rather than react to it." Fay also said, "We did the hard work first so we could grow with purpose."

As part of the realignment, TPM Holdings acquired The Hunley Group in March 2026, a step the company said lets TrebleHook customers work with a single partner across the project lifecycle in Salesforce and AI. TPM Holdings said it will keep investing in local markets with document management and print solutions for AEC firms across the Carolinas, and that four business units have transitioned to specialized partners. Partnerships with firms specializing in Autodesk solutions, Bluebeam and HP 3D printing are named among those supporting customers through the transition.

## TPM's CRM and Divestiture Record

According to akta.pro [company records](https://akta.pro/company-data), Hunley, a Salesforce integration partner for AEC and manufacturing, joined TrebleHook as part of TPM's CRM Solutions division in May 2026, combining TrebleHook's purpose-built AEC CRM platform with Hunley's implementation and integration capabilities. The same records list a June 2026 divestiture in which TPM sold its HP 3D Printing and Advanced Manufacturing Technologies division to Master Graphics (M5D), transferring customer contracts, service agreements and account management, and retaining authorized additive manufacturing partnerships only with 3D Systems and Artec. TPM is a Greenville, South Carolina-based value-added reseller and solutions provider founded in 1988, with a headcount range of 51-100 and a revenue estimate of $25 million-$50 million.

## Divestitures Preceding the Realignment

In June 2026, TPM completed the sale of its HP 3D printing and Advanced Manufacturing Technologies division to Master Graphics (M5D), announced on June 10, 2026, with customer contracts, service agreements and account management moving without interruption, 3D Printing Industry reported. In September 2026, TPM completed a management-led sale of ColorLab to longtime VP Dustin Batson, who will continue leading the business, PR Newswire reported. That month, Hawk Ridge Systems acquired TPM's manufacturing division, integrating TPM's SOLIDWORKS and DriveWorks expertise with Hawk Ridge's portfolio, including 3DEXPERIENCE and CAMWorks, Financial Post reported.

## What Comes Next for TPM CRM Solutions

TPM Holdings said the realignment positions TPM CRM Solutions to support AEC firms through strategy, implementation and ongoing support, with TrebleHook and Hunley operating as one partner for Salesforce and AI work.

## Companies in this story

- [TPM company profile](https://akta.pro/company-profiles/0006fy9/tpm) · website: http://www.tpm.com
- [The Hunley Group company profile](https://akta.pro/company-profiles/000azqw/the-hunley-group) · website: https://thehunleygroup.com
- [TrebleHook company profile](https://akta.pro/company-profiles/00081dg/treblehook) · website: https://treblehook.com/company

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