# Sentral Enters Fort Lauderdale and Expands San Diego With 617-Residence Diega

> Sentral added Diega in San Diego and Veneto Las Olas in Fort Lauderdale, its first Fort Lauderdale entry, bringing the operator to 22 markets nationwide.

- Published: 2026-10-30T12:51:37+00:00
- Section: Expansion
- Author: News Desk
- URL: https://newsforagent.com/news/2026-10-30/sentral-diega-veneto-las-olas-expansion
- Source: [PR Newswire](https://www.prnewswire.com/news-releases/sentral-enters-fort-lauderdale-market-expands-in-san-diego-302924350.html)

## Key takeaways

- Sentral announced Diega, a 617-residence community in downtown San Diego, its largest single addition this year.
- Veneto Las Olas, a 259-residence, 44-floor tower developed by Related Group, marks Sentral's entry into Fort Lauderdale.
- Sentral now operates in 22 markets nationwide and manages more than $7 billion in assets.

Sentral announced on October 30, 2026 that it added Diega in downtown San Diego and Veneto Las Olas in Fort Lauderdale, its first entry into the Fort Lauderdale market, bringing the residential-hospitality operator to 22 markets nationwide. The company said Diega, a 617-residence community, is its largest single addition this year. [PR Newswire](https://www.prnewswire.com/news-releases/sentral-enters-fort-lauderdale-market-expands-in-san-diego-302924350.html) carried the announcement.

## Diega and Veneto Las Olas Join Sentral

[Sentral](https://akta.pro/company-profiles/0004ly7/sentral) is a Denver-based full-building residential-hospitality operator founded in 2018 that manages Class A multifamily properties with hospitality-style services and any-length stays. Diega sits at 702 Broadway on a full downtown block where the Core, East Village and the Gaslamp Quarter meet. [Bosa Development](https://akta.pro/company-profiles/000zpcw/bosa-development) developed the community, whose two colored-glass towers earned an Orchid for interior design in the San Diego Architectural Foundation's 2025 Orchids and Onions program. The South Tower lobby holds an interactive BASILE Studio installation of mechatronic trees that sway and shift color in response to sound, and amenities include a Sky Terrace pool and spa with cabanas, coworking, lounges, a pet retreat and ground-floor retail.

Veneto Las Olas at 201 South Federal Highway offers 259 residences across 44 floors, one block north of Las Olas Boulevard. [Related Group](https://akta.pro/company-profiles/000037f/related-group) developed the tower, where every residence has a private terrace with zoning-protected views of the Atlantic Ocean and the New River. Interiors feature 9- to 12-foot ceilings, floor-to-ceiling European cabinetry and waterfall-edge islands, and a ninth-floor pool deck and wellness center are joined by a resident lounge, fitness center and theater on floors 25 and 26. "We selected Sentral for its hospitality-driven approach and its proven ability to deliver strong performance for owners," said Joey Ramos, Multi-Family Asset Manager at Veneto Las Olas. CEO Roman Speron said the two properties "reflect the kind of growth we are pursuing." The expansion comes alongside a refreshed brand and redesigned website at [sentral.com](https://www.sentral.com).

## Sentral's Portfolio Scale

Sentral manages 11,000 units across 22 cities as of August 2025, according to akta.pro [company records](https://akta.pro/company-data), a portfolio that has more than tripled since 2021. The same records show Sentral manages more than $4 billion of Class A multifamily assets, with a combined portfolio value of approximately $5 billion. The company's operating model drives a 20% lift in net operating income for property owners, the records show.

## Sentral's Next Steps

Sentral directed prospective residents to DiegaSanDiego.com and VenetoLasOlas.com for leasing availability at the two communities.

## Companies in this story

- [Sentral company profile](https://akta.pro/company-profiles/0004ly7/sentral) · website: https://www.sentral.com
- [Related Group company profile](https://akta.pro/company-profiles/000037f/related-group) · website: http://relatedgroup.com
- [Bosa Development company profile](https://akta.pro/company-profiles/000zpcw/bosa-development) · website: https://thinkbosa.com

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