# Netflix and Pop Mart Release KPop Demon Hunters Plush Pendant Blind Box at $29.99

> Netflix and Pop Mart released a Peach Riot x KPop Demon Hunters plush pendant blind box for $29.99, with six regular designs and a secret 1-in-72 figure.

- Published: 2026-10-30T22:10:09+00:00
- Section: Product Launches
- Author: News Desk
- URL: https://newsforagent.com/news/2026-10-30/netflix-pop-mart-kpop-demon-hunters-blind-box
- Source: [Yahoo](https://www.yahoo.com/entertainment/music/articles/peach-riot-x-netflix-kpop-214522550.html)

## Key takeaways

- The Peach Riot x Netflix KPop Demon Hunters plush pendant keyring blind box costs $29.99 per pendant and is sold online and in Pop Mart stores.
- The series has six regular pendants plus a secret Derpy Tiger-inspired Gigi design with 1-in-72 odds.
- Peach Riot, created by illustrator Libby Frame in 2023, is one of Pop Mart's top IPs in blind box sales and among its fastest-growing character lines in North America.

Peach Riot and Netflix released a KPop Demon Hunters plush doll pendant keyring blind box on October 30, 2026, priced at $29.99 per pendant and sold online and in Pop Mart stores. [Yahoo](https://www.yahoo.com/entertainment/music/articles/peach-riot-x-netflix-kpop-214522550.html) published the announcement, which originated with Forbes.com.

## How the Peach Riot and HUNTR/X Blind Box Works

The series pairs [Netflix](https://akta.pro/company-profiles/000044i/netflix)'s HUNTR/X trio with Pop Mart's Peach Riot characters. Peach Riot consists of singer and guitarist Gigi, drummer and leader Frankie, and bassist and keyboard player Poppy, who wear outfits based on those of HUNTR/X members Rumi, Mira and Zoey from the animated film. Two of the designs draw on the K-pop group's outfits from the scenes "How It's Done" and "What It Sounds Like."

The blind box contains six regular plush pendant keyrings. A secret Derpy Tiger-inspired Gigi outfit design appears at odds of 1 in 72. Each pendant measures about 6.5 inches tall.

Los Angeles-based illustrator and designer Libby Frame created Peach Riot in 2023. The IP is one of Pop Mart's top properties in blind box sales and one of its fastest-growing character lines in North America, and it has worked with the Cider clothing line and the LA food chain Monty's Good Burger. Pop Mart opened a 19,000 sq ft flagship on Oxford Street on October 23, 2026, replacing its smaller Charing Cross Road store, according to Retail Technology Innovation Hub.

## Netflix's Merchandise Push Behind the Release

Netflix's [company records](https://akta.pro/company-data) at akta.pro list a multi-year data collaboration with Omnicom Media, announced in June 2026, as its first major data partner for AI-powered, personalized ad creative formats, launching in the U.S. with global expansion planned by the end of 2026. The same records show a June 2026 partnership integrating Netflix into the Spectrum App Store, and a June 2026 topping-off ceremony for stages 3 and 4 at its Fort Monmouth, New Jersey studio complex, a nearly $1 billion project on a 292-acre site expected to complete in summer 2027.

## Earlier Netflix Licensing Deals

Netflix's KPop Demon Hunters has already sold blind boxes through partnerships with Funko, Loungefly, Netflix, Spirit Halloween/Spencer's and others, Yahoo reported. The film is estimated to be valued at about $750 million, and merchandise inspired by Korean heritage but not directly tied to the film has seen annual sales rise past $11.1 million, a 35.5% year-over-year increase, according to the same report.

## Companies in this story

- [Netflix company profile](https://akta.pro/company-profiles/000044i/netflix) · website: https://www.netflix.com

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