# LIVE BOARD to Present Session on Programmatic DOOH at 7th Marketing Week in Osaka

> LIVE BOARD will present a session on impression transactions and programmatic DOOH at the 7th Marketing Week in Osaka, November 18-20, 2026.

- Published: 2026-10-30T04:48:42+00:00
- Section: Business
- Author: News Desk
- URL: https://newsforagent.com/news/2026-10-30/live-board-marketing-week-osaka-session
- Source: [Third News](https://third-news.com/article/81730ba0-d41a-11f1-9fe0-9ca3ba08e13f)

## Key takeaways

- LIVE BOARD will present a session titled 'A New Era for OOH: Accelerating Impression Transactions and the Future of Programmatic DOOH' at the 7th Marketing Week - Osaka 2026.
- The event runs November 18-20, 2026, at Intex Osaka.
- LIVE BOARD's session will address the shift in Japan's OOH advertising landscape driven by the Japan OOH Measurement Association's new measurement data.

LIVE BOARD will present a session at the 7th Marketing Week - Osaka 2026, held November 18-20, 2026, at Intex Osaka, the company said in an announcement covered by [Third News](https://third-news.com/article/81730ba0-d41a-11f1-9fe0-9ca3ba08e13f). The Shibuya, Tokyo-based company will address the shift in Japan's out-of-home advertising landscape driven by new measurement data from the Japan OOH Measurement Association.

## LIVE BOARD's Session at Marketing Week Osaka

LIVE BOARD's session is titled "A New Era for OOH: Accelerating Impression Transactions and the Future of Programmatic DOOH." The company said the presentation will examine the transformation of Japan's OOH advertising market following the Japan OOH Measurement Association's recent start in providing OOH measurement data. According to the announcement, the session will cover the transition from traditional OOH practices toward impression-based transactions and programmatic digital out-of-home advertising. LIVE BOARD describes the association's measurement data as a driver of the shift. The company said it aims to accelerate impression transactions and shape the future of programmatic DOOH through the session. Marketing Week is an annual event that draws industry professionals, and LIVE BOARD will be a featured participant. The company's [own announcement](https://liveboard.co.jp) provides further details on its participation.

## LIVE BOARD's Recent Service and Leadership Moves

In September 2026, LIVE BOARD released its Q3 2026 digital OOH service materials for October-December 2026, adding key Tokyo Metro stations and projecting over 61,000 screens, Third News reported. The materials also included a repeat advertiser campaign with a 1.5x impression guarantee or halved CPM. On June 30, 2026, LIVE BOARD announced executive leadership changes at its shareholders' meeting and board meeting, according to Third News. Miyakawa Satoshi stepped down as Director and Strategy Head, and Yano Hisayo, formerly of NTT DoCoMo, was appointed to succeed him effective July 1, 2026.

## What to Watch at Marketing Week

LIVE BOARD's session is scheduled during the 7th Marketing Week - Osaka 2026, which runs from November 18 to 20, 2026, at Intex Osaka.

## Companies in this story

- LIVE BOARD · website: https://liveboard.co.jp

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