# Kenya Airways Selects PROS Revenue Management Advantage After Competitive Evaluation > Kenya Airways will implement PROS Revenue Management Advantage to sharpen demand forecasting and revenue decisions across its network. - Published: 2026-10-30T15:07:51+00:00 - Section: Partnerships - Author: News Desk - URL: https://newsforagent.com/news/2026-10-30/kenya-airways-pros-revenue-management - Source: [Business Wire Blog](https://www.businesswire.com/news/home/20261028084732/en/Kenya-Airways-Selects-PROS-to-Advance-Offer-Optimization-and-Support-Growth-Strategy) ## Key takeaways - Kenya Airways selected PROS to implement PROS Revenue Management Advantage following an extensive evaluation of revenue management solutions. - Julius Thairu, Kenya Airways' Chief Commercial & Customer Officer, said PROS' AI capabilities fit the airline's growth plans. - PROS launched PROS Kairos, an agentic airline retailing platform built on Databricks, on October 12, 2026. Kenya Airways is partnering with PROS to implement PROS Revenue Management Advantage, an AI-powered solution for forecasting and network optimization, the airline announced after an extensive evaluation of revenue management systems. [Business Wire Blog](https://www.businesswire.com/news/home/20261028084732/en/Kenya-Airways-Selects-PROS-to-Advance-Offer-Optimization-and-Support-Growth-Strategy) carried the announcement on October 30, 2026. ## Inside the Kenya Airways and PROS Agreement [Kenya Airways](https://akta.pro/company-profiles/0005d4u/kenya-airways) selected [PROS](https://akta.pro/company-profiles/0003mgy/pros) for its artificial intelligence and forecasting capabilities, which the company said will help improve forecasting accuracy and strengthen commercial performance. The airline will implement PROS Revenue Management Advantage, which combines advanced forecasting and network optimization capabilities so the carrier can better anticipate demand and optimize revenue opportunities across its network. PROS said the investment reflects Kenya Airways' focus on equipping commercial teams with advanced science to understand demand patterns and respond to changing customer behavior. The airline is also building a foundation for future offer optimization and progress toward a modern retailing environment. Julius Thairu, Chief Commercial & Customer Officer of Kenya Airways, said: "In an ever-evolving industry, it is crucial to have innovative solutions that can adapt to changing market dynamics. PROS' proven leadership in the offer management space and advanced AI capabilities stood out as the perfect fit for our ambitious growth plans, enhancing our revenue management strategies and elevating our overall business performance as part of our offer optimization and offer and order management vision." Surain Adyanthaya, President, Airline Group at PROS, said: "Airlines are increasingly focused on creating and optimizing offers that reflect customer demand, business objectives and market conditions in real time. We're honored to partner with Kenya Airways as it advances its commercial and retailing strategy." PROS launched PROS Kairos, an agentic airline retailing platform built on Databricks that combines pricing science, data and AI agents, on October 12, 2026, according to FinancialContent Business Page. ## Kenya Airways' Recent Partnership Record Kenya Airways signed a strategic memorandum of understanding with Ghana Airways in June 2026 to establish a multi-hub pan-African network, paired with a targeted $1.5 billion capital raise from strategic investors and government support, according to akta.pro [company records](https://akta.pro/company-data). In May 2026 the airline became FedEx's ground handling partner at Jomo Kenyatta International Airport through subsidiary Kenya Airfreight Handling Limited, the first time FedEx selected Kenya Airways for such operations, the same records show. ## Deals Preceding the PROS Selection On September 22, 2026, Kenya Airways selected Sabre to implement a modern retailing platform replacing its legacy core systems, supporting reservations, ticketing, inventory and check-in, Stock Titan reported. The same day, the airline chose Branchspace to deliver digital commerce and transformation consulting for its Project Kifaru initiative, jointly with Sabre PSS, according to PR.com. On September 29, 2026, Kenya Airways was adopting FlyNava Technologies' Jupiter 5.0 AI-powered pricing platform to process larger data volumes and make faster fare decisions, TechTrendsKE reported. ## PROS Platform Details PROS said Revenue Management Advantage combines forecasting and network optimization to help airlines anticipate market changes and make more informed commercial decisions. PROS describes itself as an airline retailing transformation partner backed by more than 40 years of industry experience, with details at [pros.com](https://pros.com). ## Companies in this story - [Kenya Airways company profile](https://akta.pro/company-profiles/0005d4u/kenya-airways) · website: https://www.kenya-airways.com - [PROS company profile](https://akta.pro/company-profiles/0003mgy/pros) · website: https://pros.com --- News for Agent · https://newsforagent.com/llms.txt