# Genting Breaks Into Asean Top 10 as Brand Value Climbs 23% to $6 Billion > Genting Berhad rose two places to ninth in Brand Finance's Asean 500 2026 ranking, with brand value up 23% to $6 billion on stronger leisure and tourism demand. - Published: 2026-10-30T04:11:08+00:00 - Section: Business - Author: News Desk - URL: https://newsforagent.com/news/2026-10-30/genting-brand-value-asean-top-10 - Source: [NST Online](https://www.nst.com.my/business/corporate/2026/10/1566761/petronas-genting-maybank-rank-among-aseans-top-10-brands) ## Key takeaways - Genting Berhad climbed two spots to ninth in Brand Finance's Asean 500 2026 ranking with a brand value of $6 billion. - Petronas held second place at $13.8 billion despite a 4% decline, and Maybank rose 4% to $5.4 billion. - Genting's Brand Strength Index score of 92.1 out of 100 placed it among the region's strongest brands. [Genting Berhad](https://akta.pro/company-profiles/000huqp/genting-berhad)'s brand value rose 23 per cent to US$6 billion in 2026, lifting the Malaysian conglomerate two places to ninth in [Brand Finance](https://akta.pro/company-profiles/00ymb9m/brand-finance)'s Asean 500 ranking. [NST Online](https://www.nst.com.my/business/corporate/2026/10/1566761/petronas-genting-maybank-rank-among-aseans-top-10-brands) reported the placement on October 30, 2026. Genting Berhad is a Malaysian-listed conglomerate that runs the global Resorts World integrated-resort portfolio alongside plantations, energy, property and life sciences businesses across Malaysia, Singapore, the US, the UK and the Bahamas. ## How Genting Reached Ninth Place Brand Finance, a brand valuation consultancy, attributed Genting's rise to improved operating performance, higher business volumes across its leisure and hospitality operations, and stronger tourism demand in Malaysia and Singapore. Its Brand Strength Index score of 92.1 out of 100 also placed it among the region's strongest brands. Petronas remained Asean's second most valuable brand at US$13.8 billion, a four per cent decline that Brand Finance linked to softer energy prices. The consultancy said the national oil company's reputation, reliability and customer engagement continued to improve in Malaysia, and it topped Asean in Sustainability Perceptions Value at US$1.3 billion. [Maybank](https://akta.pro/company-profiles/00061il/maybank) retained its place among the region's 10 most valuable brands, with brand value rising four per cent to US$5.4 billion. Brand Finance Asia Pacific managing director Alex Haigh said Malaysia's presence across energy, leisure and banking reflected the strength of its leading companies. "Petronas' brand value this year reflects softer energy prices rather than weaker customer relationships, as perceptions of its reputation and reliability continue to strengthen at home," he said in a statement. Across Asean, the combined value of the 500 brands in the ranking rose eight per cent to US$315.6 billion in 2026. ## Genting's Operating Scale Behind the Brand According to akta.pro [company records](https://akta.pro/company-data), Genting Berhad reported total group revenue of RM27.7 billion in 2025, broadly stable despite macroeconomic challenges, while adjusted EBITDA declined to RM8.0 billion on higher operating, marketing and administrative expenses. The same records show net profit of RM2.0 billion in 2024 across integrated resorts, plantations, power generation and property development. ## Genting's Recent Run-Up In August 2026, Genting Berhad reported a net loss of RM27.10 million for the second quarter, reversing a year-ago profit on higher finance costs and the absence of prior asset disposal gains, The Edge Malaysia reported. NST Online reported the same quarter's net profit fell sharply to RM197.6 million from RM680.8 million a year earlier, despite a 14 per cent increase in revenue to RM7.75 billion. In October 2026, Genting called for a RM1.25 billion rights issue to repay debt despite holding RM17.6 billion in cash, with only RM1.3 billion at the parent, The Edge Malaysia reported. The company faces US$617.5 million due in January and RM2.35 billion in ringgit debt by March 2027, according to that report. ## What Comes Next for Genting Genting's Resorts World New York City launched live table games in April 2026 with 242 tables and more than 2,500 slots, and plans to scale to 800 tables and 6,000 slots by 2029, according to akta.pro company records. ## Companies in this story - [Genting Berhad company profile](https://akta.pro/company-profiles/000huqp/genting-berhad) · website: http://www.genting.com - [Brand Finance company profile](https://akta.pro/company-profiles/00ymb9m/brand-finance) · website: https://brandfinance.com - [Maybank company profile](https://akta.pro/company-profiles/00061il/maybank) · website: http://www.maybank.com/en/index.page --- News for Agent · https://newsforagent.com/llms.txt