Competition Tribunal Orders Rogers to Pay $15 Million Over Infinite Wireless Plan Marketing

The Competition Tribunal ordered Rogers Communications to pay a $15 million penalty over the marketing of its Infinite wireless plans, the Competition Bureau said in a statement on October 28, 2026. Interim Commissioner of Competition Jeanne Pratt issued the statement after the Tribunal ruled in the Bureau's favour.

Tribunal Backs Bureau on Infinite Plan Claims

The Bureau alleged that Rogers Communications engaged in deceptive marketing by advertising its Infinite wireless plans as offering unlimited data despite a significant reduction in speed after using a set amount. Alongside the $15 million penalty, the Tribunal ordered Rogers to publish a corrective notice and pay the Bureau's legal costs.

"Canadians rely on accurate and truthful information when choosing essential services such as wireless plans," Pratt said in the statement. "Misleading advertising can distort consumer choice, erode confidence in the marketplace, and disadvantage businesses that compete fairly."

The Bureau filed its application with the Competition Tribunal on December 23, 2024, and the matter was heard between March 30 and May 1, 2026. The Bureau obtained court orders to gather information during its investigation. In 2017, the Bureau published guidance for advertisers in the telecommunications industry warning against enticing consumers with claims that promise unlimited services, only to impose additional mandatory fees or caps.

Earlier Bureau Enforcement Actions

The Competition Bureau reached a consent agreement with the Quebec Professional Association of Real Estate Brokers over real estate data access, Mirage News reported in October 2026, under which QPAREB agreed to provide a data feed with sale prices, listing history and property characteristics to its members. In August 2026, the Bureau asked the Competition Tribunal to block Nortera Foods' proposed acquisition of B&G Foods Canada's Green Giant and Le Sieur brands, Mirage News reported. The Bureau also secured federal court orders to expand its investigation into Empire Company's use of property controls nationwide, Yahoo reported in June 2026.

Other Regulators' Recent Cases

The US Department of Justice is inquiring about Nvidia's $12.93 billion acquisition of Hugging Face, focusing on competition in AI, MarketScreener reported on October 28, 2026. Greenway Automotive agreed to settle FTC allegations that it charged consumers thousands more than advertised, including mandatory fees and deceptive prize mailers, The National Law Review reported the same day. Canada's Competition Bureau said a proposed Air Canada-United Airlines coordination on 10 routes would harm competition, MarketScreener reported on October 28, 2026.

When the Full Reasons Arrive

The Competition Tribunal is expected to release the full reasons supporting its order within 10 business days, according to the Bureau's statement. Pratt said the Bureau looks forward to the Tribunal publishing the details of its decision in the coming weeks.