# Noise and Gaana Launch Buds R1 Earbuds With One-Year Gaana Plus Subscription for Rs 1,399

> Noise and Gaana launch Buds R1 earbuds at Rs 1,399 with a free one-year Gaana Plus subscription worth Rs 799.

- Published: 2026-10-29T08:46:07+00:00
- Section: Product Launches
- Author: News Desk
- URL: https://newsforagent.com/news/2026-10-29/noise-buds-r1-gaana-edition-launch
- Source: [The Times of India](https://timesofindia.indiatimes.com/technology/audio/noise-launches-buds-r1-true-wireless-earbuds-in-india-priced-at-rs-1399/articleshow/135297389.cms)

## Key takeaways

- Noise and Gaana launched the Noise Buds R1 (Gaana Edition) at Rs 1,399 with a complimentary one-year Gaana Plus subscription worth Rs 799.
- The earbuds offer up to 40 hours of total playtime, 11mm dynamic drivers, quad microphones and Environmental Noise Cancellation.
- Noise COO Utsav Malhotra said the partnership extends the company's accessibility philosophy beyond sound to the music experience itself.

Noise and [Gaana](https://akta.pro/company-profiles/0000vyh/gaana) launched the Noise Buds R1 (Gaana Edition) true wireless earbuds in India at Rs 1,399, bundling a complimentary one-year Gaana Plus subscription worth Rs 799. [The Times of India](https://timesofindia.indiatimes.com/technology/audio/noise-launches-buds-r1-true-wireless-earbuds-in-india-priced-at-rs-1399/articleshow/135297389.cms) reported the launch on October 29, 2026. The co-branded product combines wireless audio hardware with a music streaming benefit in a single purchase.

## Noise Buds R1 Gaana Edition Bundle Details

The Noise Buds R1 (Gaana Edition) is available through the [Noise website](http://www.gonoise.com), as well as the [Gaana website](http://gaana.com) and mobile app. The bundled Gaana Plus subscription includes ad-free streaming, HD audio quality, unlimited offline downloads and access to Gaana's catalogue of songs and podcasts.

The earbuds offer up to 40 hours of total playtime with the charging case and feature 11mm dynamic drivers. Noise equipped the Buds R1 with quad microphones and Environmental Noise Cancellation for call clarity, and its InstaCharge technology is claimed to deliver up to 120 minutes of playback from 10 minutes of charging.

Utsav Malhotra, COO of [Noise](https://akta.pro/company-profiles/0000cod/noise), said the partnership aligns with the company's goal of making premium technology more accessible. "At Noise, we have always believed that premium technology should be accessible to everyone. With this collaboration with Gaana, we're extending that philosophy beyond sound to the music experience itself," Malhotra said.

Gaana, Times Group's music streaming app, offers over 30 million songs across regional languages, plus podcasts, playlists and premium features, according to TimesNow. The companies said the collaboration is designed to make premium audio and music experiences more accessible to consumers in India.

## Noise's Funding and Revenue Record

According to akta.pro [company records](https://akta.pro/company-data), Bose Corporation invested an additional $20 million in Noise at a $470 million valuation in April 2025, bringing total Bose investment to $30 million. Noise's revenue declined to Rs 1,048 crore in FY25 from Rs 1,383 crore in FY24, while net profit reached Rs 3 crore compared with a net loss of Rs 22 crore in the prior year.

## Noise's Earlier 2026 Launches

Noise launched the REP Band, a screenless fitness tracker priced at ₹9,999, in October 2026, TelecomTalk reported. The device tracks heart rate, HRV, blood oxygen and respiratory rate, with up to 10 days of battery life and 5ATM water resistance.

Noise's Master Buds Open, its first open-ear wireless earbuds, launched in India on October 27 at ₹7,999, Business Today reported. The earbuds feature a 10.8mm driver, Sound by Bose tuning and AI calling features.

Noise unveiled the Master Buds Open at IFA Berlin 2026 in September 2026, The Times of India reported, with the earbuds built on Sound by Bose technology.

## Companies in this story

- [Noise company profile](https://akta.pro/company-profiles/0000cod/noise) · website: http://www.gonoise.com
- [Gaana company profile](https://akta.pro/company-profiles/0000vyh/gaana) · website: http://gaana.com

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