# Future Standard Becomes Villanova Athletics' Premier Partner and Jersey Patch Sponsor > Future Standard, a $94 billion alternative asset manager, becomes Villanova Athletics' premier partner and exclusive asset management sponsor in a multiyear deal. - Published: 2026-10-29T18:21:14+00:00 - Section: Partnerships - Author: News Desk - URL: https://newsforagent.com/news/2026-10-29/future-standard-villanova-athletics-partnership - Source: [PR Newswire](https://www.prnewswire.com/news-releases/future-standard-and-villanova-athletics-announce-premier-multiyear-partnership-302924094.html) ## Key takeaways - Future Standard becomes Villanova Athletics' Premier Partner, Official Jersey Patch Partner and Exclusive Asset Management Sponsor. - The Future Standard logo debuts on Villanova men's and women's basketball jerseys at the Eternal City Tip-Off in Rome on November 1, 2026. - Future Standard and the Villanova School of Business intend to collaborate on mentorship, professional development and student engagement programs. [Future Standard](https://akta.pro/company-profiles/003wadq/future-standard), a $94 billion global alternative asset manager, announced a premier multiyear partnership with Villanova Athletics on October 29, 2026, becoming the program's Premier Partner, Official Jersey Patch Partner and Exclusive Asset Management Sponsor. [PR Newswire](https://www.prnewswire.com/news-releases/future-standard-and-villanova-athletics-announce-premier-multiyear-partnership-302924094.html) carried the announcement. ## Future Standard's Villanova Jersey Patch and Sponsorship Under the agreement, the Future Standard logo will appear across all Villanova varsity uniforms. It debuts on the men's and women's basketball jerseys when Villanova faces Notre Dame at the "Eternal City Tip-Off" in Rome, Italy, on November 1, 2026. Edwin Conway, Chief Executive Officer of Future Standard, said: "The most effective partnerships build on the strengths of both organizations and create opportunities to generate even greater impact together." Conway added that "the jersey patch may be the most visible expression of the partnership, but the greatest value will come from the relationships, connections, and opportunities our organizations can create together." Eric Roedl, Vice President and Director of Athletics at Villanova University, said: "We are thrilled to partner with Future Standard, an organization that shares our values and our belief in creating opportunities for student-athletes to succeed in the classroom, in competition, in the community, and beyond." The partnership gives Future Standard hospitality, executive programming and event opportunities to engage clients, advisors, alumni, students and business leaders. Future Standard and the Villanova School of Business intend to collaborate on mentorship, professional development, networking and educational programming that exposes students to careers in financial services and private markets. The two organizations will also work together on an annual community initiative in the Philadelphia region. The partnership was facilitated by Playfly Sports, the exclusive multimedia rights holder of Villanova Athletics. Playfly Sports secured a $250 million senior credit facility from Bain Capital Credit on September 2, 2026, with Bain's Private Credit Group as lead lender, according to Pulse 2.0. ## Future Standard's Fundraising and Leadership Record Future Standard closed PA Secondary Fund V with approximately $3 billion in commitments in June 2026, the largest private fund closing in its history, attracting about 350 institutional investors across North America, Europe and Asia, according to akta.pro [company records](https://akta.pro/company-data). The firm appointed Goldman Sachs veteran Chris Keogh as Co-President and Head of Client Engagement and Capital Formation, effective fall 2026, to lead global distribution and capital formation. ## Deals Preceding the Villanova Agreement Future Standard announced on August 18, 2026 the close of a minority stake investment in KDC, a specialized infrastructure development and execution firm co-founded by CEO Edwin Conway and the Kamine family, PR Newswire reported. Medallia received $150 million in funding from a group of investors including Future Standard, FS/KKR Advisor, Apollo Global Management and Blackstone, MarketScreener reported on August 3, 2026. Future Standard appointed Edwin Conway, a former BlackRock and Blackstone executive, as chief executive officer on July 14, 2026, with co-founder Michael Forman moving to executive chairman, citybiz reported. ## Rome Debut Set for November 1 The Future Standard logo makes its Villanova basketball debut at the Eternal City Tip-Off against Notre Dame in Rome on November 1, 2026. ## Companies in this story - [Future Standard company profile](https://akta.pro/company-profiles/003wadq/future-standard) · website: https://www.futurestandard.com --- News for Agent · https://newsforagent.com/llms.txt