Freddy's and Hershey Launch Three Limited-Time Custard Treats and Bring Back French Onion Steakburger

Freddy's Frozen Custard & Steakburgers is partnering with The Hershey Company on three new frozen custard treats and bringing back its French Onion Steakburger, available November 4, 2026, through January 5 at participating locations. PR Newswire announced the partnership.

Freddy's Hershey Custard Lineup and Steakburger Return

The three new treats are the HEATH Caramel Cheesecake Concrete, the Peanut Butter Blossom Cookie Concrete and the HERSHEY'S Snowfall Sundae. The Peanut Butter Blossom Cookie Concrete blends vanilla frozen custard with cookie dough and REESE'S Peanut Butter Sauce, garnished with HERSHEY'S Chocolate Chips. The HEATH Caramel Cheesecake Concrete combines vanilla frozen custard with a double portion of HEATH Toffee, caramel sauce and cheesecake, topped with whipped cream and cinnamon streusel. The HERSHEY'S Snowfall Sundae tops vanilla frozen custard with HERSHEY'S Chocolate Sauce, marshmallow sauce and HERSHEY'S Chocolate Chips, whipped cream and a cherry.

The returning French Onion Steakburger features two steakburger patties with melted Swiss cheese, grilled onions and crispy onions on a toasted bun with French Onion aioli. Items are available via drive-thru, in-restaurant dining, and pickup or delivery through the Freddy's mobile app and at freddys.com. Guests during the promotional period receive a buy-two-get-two-free ticket offer for the movie Hershey, releasing in theaters November 25.

"We're excited to be teaming up with The Hershey Company to introduce new menu items that bring together classic, decadent flavors with the quality our guests expect from Freddy's," said Rick Petralia, Executive Chef and VP of Training & Innovation.

Freddy's, founded in Wichita, Kansas, in 2002, operates more than 600 locations across the United States and Canada. In September 2026, the chain signed a 10-unit franchise agreement with ELJ Investments for new locations in Georgia and South Carolina, Qsrmagazine reported.

Hershey's Innovation Push Behind the Menu

According to akta.pro company records, Hershey unveiled its "Next Generation Snacking" strategy and ONE Hershey operating model at its 2026 Investor Day, projecting more than $1.5 billion in sales from innovation over five years. The same records show Hershey announced global market expansion into Mexico, the United Kingdom and Brazil under the ONE Hershey commercial model, with active commercial operations already in India and China.

Earlier Hershey Product Moves

In October 2026, the New York Post reported that Hershey plans to launch a protein powder in January to attract consumers on GLP-1 weight-loss drugs, with CEO Kirk Tanner engaging directly with such consumers and the company raising R&D spending by 25%. Also in October 2026, Food Dive reported that Hershey's Dot's pretzels, acquired in 2021 for $1.2 billion, generated $626 million in sales last year and hold a 23% market share, with a 2027 marketing campaign planned.

Hershey Movie Ticket Offer Timing

The buy-two-get-two-free ticket offer applies during the Freddy's promotional period, which runs through January 5. The movie Hershey releases in theaters nationwide on November 25, 2026.