# Xreal Launches Aura, Its First Wired Android XR Glasses, at $1,099

> Xreal launched Aura, its first wired Android XR glasses, at $1,099 with shipping expected in mid-November across the US, Canada, Japan and South Korea.

- Published: 2026-10-28T17:27:13+00:00
- Section: Product Launches
- Author: News Desk
- URL: https://newsforagent.com/news/2026-10-28/xreal-aura-android-xr-launch
- Source: [PR Newswire](https://www.prnewswire.com/news-releases/xreal-aura-launches-as-the-first-wired-xr-glasses-powered-by-android-xr-302921776.html)

## Key takeaways

- Xreal Aura is priced at $1,099 for the 12GB + 256GB model and $1,299 for the 16GB + 512GB model.
- Aura weighs under 95 grams and runs on the Snapdragon Reality Elite Platform with Android XR and Gemini.
- Orders opened in the United States, Canada, Japan and South Korea, with shipping expected in mid-November.
- Aura launches with more than 150 made-for-XR experiences, including a San Francisco Ballet Nutcracker capture.

[Xreal](https://akta.pro/company-profiles/00008dh/xreal) launched Aura, its first wired XR glasses powered by Android XR, at Google's Android Developer Summit on October 28, 2026. The glasses are priced at $1,099 for the 12GB + 256GB configuration and $1,299 for the 16GB + 512GB configuration, according to [PR Newswire](https://www.prnewswire.com/news-releases/xreal-aura-launches-as-the-first-wired-xr-glasses-powered-by-android-xr-302921776.html). Orders opened in the United States, Canada, Japan and South Korea, with shipping expected in mid-November.

## Xreal Aura's Specs and Launch Pricing

Aura weighs under 95 grams and uses transparent optical see-through lenses, a 70-degree field of view and Sony Micro-OLED displays at 1200p resolution and 120Hz. Xreal built the glasses with [Google](https://akta.pro/company-profiles/00000r9/google) and Qualcomm Technologies, combining Android XR, Gemini and the Snapdragon Reality Elite Platform. A split-compute architecture places the main compute and battery in a compact puck, and Wired Mirroring lets users connect a laptop or handheld console over USB-C.

"We built AURA for people who want the power of spatial computing without being removed from the world around them," said Chi Xu, co-founder and CEO of Xreal. The company lists the 12GB + 256GB model at $1,279 and the 16GB + 512GB model at $1,499, with the lower prices described as a limited-time offer through December 2026. Aura is available to order at XREAL.com/aura and at BestBuy.com in the U.S.

## The Nutcracker and Other Made-for-XR Titles

Aura launches with more than 150 made-for-XR experiences. Among them is San Francisco Ballet's The Nutcracker, which follows Clara's journey from her Victorian-era San Francisco home to the Crystal Palace, set to Tchaikovsky's score played by the Grammy Award-winning Orchestra. The production was captured in stereoscopic 8K with a Blackmagic URSA Cine Immersive three-camera array. [San Francisco Ballet](https://akta.pro/company-profiles/000e2se/san-francisco-ballet) named Tamara Rojo its first female artistic director, and she presented her first season in August 2026, according to Scotland News.

Other launch titles include the NBA App for Android XR, Nevatars from Andy Serkis, Fallout: Factions, Project Hail Mary: Journey Among the Stars, the NASCAR XR App, Galapagos narrated by Margot Robbie and Asteroid from director Doug Liman. Xreal also announced a game controller designed with GameSir that has a dedicated Gemini key, and a wireless portable keyboard.

## Xreal's Retail and Chip Partnerships

Xreal designated Best Buy as the exclusive US retail partner for Aura, providing physical retail presence, consumer financing and a flagship US channel ahead of the launch, according to akta.pro [company records](https://akta.pro/company-data). The same records list Qualcomm as a partner on the Snapdragon Reality Elite platform, with Aura as the first product partner for the chipset and its compute puck running at 48 TOPS of AI performance. Xreal co-developed Project Aura with Google and Qualcomm, announced at Google I/O 2026 and AWE 2026, with $99 reservations opened for a Fall 2026 launch.

## Earlier Xreal Launches Before Aura

Xreal announced Aura on October 7, 2026, as a wired XR glasses system with Android XR, Gemini and Snapdragon Reality Elite, priced starting at $1,279, with pre-orders open only to customers who paid a reservation deposit, PR Newswire reported. In May 2026, Xreal launched its xbx sub-brand with the a01 AR glasses at $299, which the company described as the lightest at 62g and brightest at 1,600 nits in its tier. On October 22, 2026, Geeky Gadgets reported that the XREAL XBX A01+ weighs 62g with a removable front cover and a rigid carrying case.

## Companies in this story

- [Xreal company profile](https://akta.pro/company-profiles/00008dh/xreal) · website: https://www.xreal.com
- [San Francisco Ballet company profile](https://akta.pro/company-profiles/000e2se/san-francisco-ballet) · website: https://www.sfballet.org
- [Google company profile](https://akta.pro/company-profiles/00000r9/google) · website: https://www.google.com

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