# Wingstop Opens First Rochester Location, Its 26th in the Twin Cities Region

> Wingstop opened its first Rochester restaurant at 3780 Marketplace Drive NW, a 1,407-square-foot site, adding to 25 Twin Cities locations.

- Published: 2026-10-28T01:01:22+00:00
- Section: Expansion
- Author: News Desk
- URL: https://newsforagent.com/news/2026-10-28/wingstop-first-rochester-location
- Source: [Yahoo](https://www.yahoo.com/news/articles/wingstop-open-first-rochester-location-001000474.html)

## Key takeaways

- Wingstop opened a 1,407-square-foot restaurant at 3780 Marketplace Drive NW in Rochester, its first in the city.
- The chain already operates 25 locations in the Twin Cities area.
- Wingstop runs 3,056+ global locations and targets 10,000 restaurants long term.

[Wingstop](https://akta.pro/company-profiles/0000hh2/wingstop) opened its first Rochester restaurant on October 27 at 3780 Marketplace Drive NW, a 1,407-square-foot site in the Rochester Crossing center, with a ribbon cutting at 10:30 a.m. [Yahoo](https://www.yahoo.com/news/articles/wingstop-open-first-rochester-location-001000474.html) reported the opening. The Texas-based chain already runs 25 locations in the Twin Cities area.

## Inside Wingstop's Rochester Crossing Opening

The new restaurant occupies Suite 109, a space that had been dark since GameStop closed in January. Wingstop stepped in earlier this year to convert the former game shop into the city's first location. Staff began cooking wings, tenders and sandwiches at 10:30 a.m. and gave away shirts and tote bags.

The menu centers on chicken wings sold in flavors with varying spice levels, including hot honey rub, lemon pepper, mango habanero and Atomic. Wingstop also sells limited-run specialty flavors, such as the current Sour Patch Kids version finished with candy bits, along with chicken tenders and chicken sandwiches.

Rochester's spicy chicken market is shifting around the opening. Porch Fried Chicken closes permanently on October 30, while Popeyes plans to open the first of two Rochester restaurants in November. Dave's Hot Chicken opened in the city in 2025, and Chick-fil-A opened a second Rochester restaurant in late 2025.

## Wingstop's Global Restaurant Count

Wingstop operates 3,056+ locations worldwide, according to akta.pro [company records](https://akta.pro/company-data), up from the 2,500+ cited on its about page, and opened 493 net new restaurants in fiscal 2025. The Dallas-based chain targets 10,000 global restaurants long term. Fiscal 2025 system-wide sales exceeded $5 billion, and full-year 2025 revenue was $696.9 million, up 11.4% year over year.

## Earlier Wingstop Openings and Launches

Wingstop launched Sour Patch Kids Wicked Punch wings with a redberry glaze and candy bits nationwide from October 27 through November 5, Yahoo reported, with mixed early reviews. Yahoo also reported that signage appeared at 2420 N. Salisbury Blvd. for a new Salisbury, Maryland location, which would be the city's first; the chain operates 39 restaurants in Maryland. On October 19, Yahoo reported a limited-time promotion of 30 wings for $30 every Thursday and Sunday through January 3, 2027.

## Wingstop's Next Earnings Report

Wingstop will report earnings on Wednesday before market open, TradingView reported. The company missed analysts' revenue expectations last quarter with revenue of $185.6 million, up 6.4% year on year, and analysts expect revenue growth of 9.7% year on year this quarter.

## Companies in this story

- [Wingstop company profile](https://akta.pro/company-profiles/0000hh2/wingstop) · website: http://www.wingstop.com

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