{"url":"https://newsforagent.com/news/2026-10-28/vision-one-helen-jones-qualitative","markdown_url":"https://newsforagent.com/news/2026-10-28/vision-one-helen-jones-qualitative.md","title":"Vision One Names Helen Jones Head of Qualitative","headline":"Vision One Appoints Helen Jones, Former Danone Nutricia and Screwfix Insight Lead, as Head of Qualitative","description":"Vision One has appointed Helen Jones, who brings over 20 years of consumer insight experience, as Head of Qualitative to lead its qualitative research team.","section":"Leadership","published_at":"2026-10-28T22:16:57+00:00","modified_at":"2026-10-28T22:16:57+00:00","author":"News Desk","key_takeaways":["Helen Jones joins Vision One as Head of Qualitative with over 20 years of consumer insight experience.","Jones held senior insight roles at Danone Nutricia and Screwfix and spent over a decade in agencies.","CEO Tony Lewis said Jones brings the expertise to reveal the human stories behind the data."],"companies":[{"name":"Vision One","is_primary":true,"profile_url":"https://akta.pro/company-profiles/000bq8s/vision-one","website":"https://visionone.co.uk"}],"source":{"publisher":"GlobeNewswire","title":"Keeping the Human in Insight: Vision One Appoints Helen Jones as Head of Qualitative","url":"https://www.globenewswire.com/news-release/2026/10/28/3390852/0/en/keeping-the-human-in-insight-vision-one-appoints-helen-jones-as-head-of-qualitative.html"},"other_sources":[],"tags":["Leadership","Vision One"],"body_markdown":"Vision One has appointed Helen Jones as Head of Qualitative, a role in which she will lead the agency's qualitative research team. The appointment was announced by [GlobeNewswire](https://www.globenewswire.com/news-release/2026/10/28/3390852/0/en/keeping-the-human-in-insight-vision-one-appoints-helen-jones-as-head-of-qualitative.html) on October 28, 2026. Jones brings over 20 years of experience in consumer insight, research and strategic planning.\n\n## Helen Jones's Path to Vision One\n\nJones has held senior insight roles at Danone Nutricia and Screwfix, and has also worked within research agencies and as a consultant. At Screwfix she developed customer insight capabilities, later applying her skills at Toolstation. Her career spans retail, FMCG, healthcare and financial services, and she brings over a decade of agency experience with UK brands in research and strategy.\n\nIn her new role, Jones will lead [Vision One](https://akta.pro/company-profiles/000bq8s/vision-one)'s qualitative research team, helping clients uncover the motivations, emotions and experiences that shape customer behaviour and translating those insights into strategic recommendations. The company said the appointment strengthens its commitment to delivering deeper human understanding alongside its wider research capabilities.\n\nJones joins as AI changes research methods, offering new ways to analyse feedback and identify patterns. Vision One said technology does not always capture the full story and that human understanding can uncover insights technology alone cannot. The agency aims to integrate AI and human expertise, using AI where beneficial while prioritising human understanding.\n\n\"There's immense value in talking to people, listening and understanding their responses,\" Jones said. \"The most interesting insights often come from unexpected places, uncovered by a researcher's curiosity and experience.\"\n\nTony Lewis, CEO of Vision One, said: \"AI helps analyse more information, but insight comes from understanding what it means. Helen brings the expertise needed to reveal the human stories behind the data, enabling better decisions for our clients.\"\n\nJones holds a BSc (Hons) in Psychology and Sociology from the University of Leeds and is a nutritionist, NLP coach and founder of Helen Jones Nutrition.\n\n## Vision One's Research Benchmarks\n\nVision One is a UK market research agency that has operated since 1999 from London with regional offices, according to akta.pro [company records](https://akta.pro/company-data). The same records list Tony Lewis as founder and managing director and Stephen Harper as chairman and co-founder, with a headcount range of 11-50.\n\nThe agency launched the Charity Brand Barometer in June 2026, an annual benchmark ranking the UK's top 50 charity brands across Awareness, Support and Brand Momentum, based on a study of 3,000 UK adults. In the same month it entered a co-development partnership with The Wildlife Trust for Lancashire, Manchester & Merseyside to deliver an official supporter research programme. In 2025 it commercialised its Brand Momentum strategic framework, with Lewis publishing the related book that won the Business Book Awards 2025 in the Sales and Marketing category.\n\nVision One's own site describes its [qualitative research approach](https://visionone.co.uk) and its work across UK, European and international markets.\n","publisher":{"name":"News for Agent","url":"https://newsforagent.com"}}