Smirnoff Ties Avengers: Doomsday Push to 1,800 Fandango Movie Tickets and a Super House Party

Smirnoff launched an Avengers: Doomsday campaign on October 28, 2026, with 1,800 movie tickets awarded as Fandango promo codes and a grand prize cocktail kit inspired by the film. The PR Newswire announcement said the campaign invites fans 21 and older to "Assemble Your Night."

Smirnoff's Doomsday Spots and Ticket Giveaway

The Smirnoff collaboration opens with a series of Assemble Your Night spots starring Karan Soni, who appeared in Marvel Studios' "Deadpool & Wolverine." In the spots, Soni sneaks onto "Avengers: Doomsday" movie sets to host secret parties and drinks Smirnoff in cocktails inspired by the film, including the Doomsday Delight and Fantastic Fizz.

Fans can enter online for a chance to win one of the 1,800 movie tickets or the grand prize, a special edition Smirnoff cocktail kit inspired by the film. The tickets are awarded as Fandango promo codes good for up to $20 off one ticket to see the film at Fandango partner theaters in the US, valid only for purchases at Fandango.com or the Fandango app. Fandango announced on October 15, 2026, an integration that lets US Plex users buy theatrical movie tickets directly from Plex title pages, according to PR Newswire.

"Smirnoff is no stranger to culture-defining moments - we've been partying since 1864 after all - and there's no bigger moment this side of the multiverse than 'Avengers: Doomsday,'" said Jim Ruane, SVP, Smirnoff Vodka. Holly Frank, VP, Global Marketing Partnerships & Promotions at Disney, said: "Doomsday is coming, so we might as well throw a party first."

The collaboration will culminate in a Super House Party, with details to be revealed. Ahead of the December 18 release of "Avengers: Doomsday," Smirnoff will drop a series of clues to uncover the party details, along with additional surprises. The sweepstakes runs from October 1, 2026, to January 31, 2027, and is open to legal US residents 21 and older.

Smirnoff's Recent Partnership Record

Smirnoff sells over 24 million cases annually, making it the world's best-selling vodka brand according to industry sources, according to akta.pro company records. The same records show a May 2026 partnership with Love Island USA (NBCUniversal/Bravo) for "The Fan Edit" campaign, which let consumers vote on new variety pack flavors from May through July 2026. Smirnoff also holds an official NFL vodka sponsorship, activated in January 2026 through its "We Do Game Days" platform.

Earlier Smirnoff Campaigns This Fall

Smirnoff launched a series of pregame items with Kayla Nicole starting October 15, 2026, priced at $12.99 each, including an inflatable bar, photo booth and cocktail armchair, with new items every Thursday, PR Newswire reported. MediaPost reported on October 23, 2026, that Smirnoff's weekly pregame merchandise drops featured Kayla Nicole and included an inflatable screen, flip cup, foam cannon and cocktail armchair, each selling for $12.99. Marketing Dive reported on October 12, 2026, that Smirnoff and Hinge are targeting Gen Z through culturally relevant campaigns, with Smirnoff's "Go Off" featuring Troye Sivan.