# Pacifica Hotels Signs Marriott Franchise to Bring Courtyard Brand to Takayama in 2028

> Pacifica Hotels signed a Marriott franchise agreement for a 207-room Courtyard by Marriott Hida Takayama.

- Published: 2026-10-28T04:21:35+00:00
- Section: Partnerships
- Author: News Desk
- URL: https://newsforagent.com/news/2026-10-28/pacifica-marriott-courtyard-hida-takayama
- Source: [GlobeNewswire](https://www.globenewswire.com/news-release/2026/10/28/3389842/0/en/pacifica-hotels-signs-franchise-agreement-with-marriott-international-to-open-courtyard-by-marriott-hida-takayama.html)

## Key takeaways

- Pacifica Hotels G.K. signed a franchise agreement with Marriott International for Courtyard by Marriott Hida Takayama, a 207-room hotel slated to open in fall 2028.
- The hotel will sit a short walk from Takayama Station in Gifu, near the city's Edo period architecture and the UNESCO World Heritage Site of Shirakawa-go.
- Pacifica plans to open Courtyard by Marriott Hiroshima in fall 2027 and Westin Hokkaido Furano Resort in spring 2029.

Pacifica Hotels G.K. Signed a franchise agreement with Marriott International to open Courtyard by Marriott Hida Takayama, a 207-room hotel in Takayama, Gifu, slated to open in fall 2028, [GlobeNewswire](https://www.globenewswire.com/news-release/2026/10/28/3389842/0/en/pacifica-hotels-signs-franchise-agreement-with-marriott-international-to-open-courtyard-by-marriott-hida-takayama.html) reported on October 28, 2026. The agreement debuts the Courtyard brand in the historical destination.

## What the Takayama Courtyard Will Offer

The hotel is planned a short walk from Takayama Station and close to the city's main street, historical attractions and restaurants. Pacifica expects 207 guest rooms and suites designed for business and leisure travelers, with flexible spaces for working, relaxing and recharging. Dining plans include an all-day restaurant with semi-open kitchens serving Japanese and international cuisine.

Takayama is known for Edo period architecture and for Shirakawa-go Village, a UNESCO World Heritage Site, along with traditions on the UNESCO Intangible Cultural Heritage List. Seth Sulkin, CEO of Pacifica Hotels G.K., said: "Takayama is one of my personal favorite tourist destinations in Japan." He added that it "has the best collection of Edo period structures anywhere I have seen in Japan, wonderful food and is a great base for numerous day trips such as Shirakawa-go and Kamikochi."

Pacifica describes itself as Japan's leading third-party operator of international branded hotels, running properties under franchise agreements with Marriott International and IHG. Its portfolio includes Moxy, Fairfield by Marriott, Courtyard by Marriott, City Express by Marriott, Garner by IHG and Holiday Inn & Suites.

## Pacifica's Pipeline Beyond Takayama

Pacifica said it will open Courtyard by Marriott Hiroshima in fall 2027 and Westin Hokkaido Furano Resort in spring 2029. The Takayama signing follows Marriott's October 2026 agreement with TARAF and Steppe to launch JW Marriott Residences Abu Dhabi on Yas Island, EIN Presswire reported on October 16, 2026. On October 20, 2026, Simply Wall St reported on Marriott's first all-inclusive Costa Rica resort.

## Other Asia-Pacific Hotel Alliances

Global Hotel Alliance added Far East Hospitality, a Singapore-based regional hotel management operator, bringing 26 hotels and serviced residences with 6,212 rooms across Singapore, Malaysia and Japan, [Hospitality Net](https://www.hospitalitynet.org/news/4135018/global-hotel-alliance-signs-on-far-east-hospitality-singapore-based-regional-hotel-management-operator-expanding-its-presence-across-asia-pacific) reported on October 21, 2026. Scandic Hotels Group and Hilton signed a multi-year strategic agreement on October 19, 2026 to pursue hotel development across Sweden, Norway, Denmark and Finland, including a new 284-room Hilton in Copenhagen opening in 2029, [news.cision.com](https://news.cision.com/scandic-hotels-group-ab/r/scandic-and-hilton-sign-new-nordics-strategic-agreement,c4411495) reported. BTG Hotels and Kempinski Group held high-level talks on October 20, 2026 to deepen their strategic partnership, [Hospitality Net](https://www.hospitalitynet.org/news/4135047/btg-hotels-and-kempinski-group-hold-high-level-talks-to-deepen-strategic-partnership-and-foster-mutual-growth) reported on October 22, 2026.

## Companies in this story

- Marriott International · website: https://www.marriott.com

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