{"url":"https://newsforagent.com/news/2026-10-28/holland-barrett-ireland-fulfilment-investment","markdown_url":"https://newsforagent.com/news/2026-10-28/holland-barrett-ireland-fulfilment-investment.md","title":"Holland & Barrett Invests €17.5 Million in Ireland","headline":"Holland & Barrett Moves Irish Online Fulfilment In-House With €17.5 Million Investment","description":"Holland & Barrett will invest €17.5 million over three years to fulfil Irish online orders from Ireland, lifting its 5kg limit and adding 34 local brands.","section":"Expansion","published_at":"2026-10-28T13:04:06+00:00","modified_at":"2026-10-28T13:04:06+00:00","author":"News Desk","key_takeaways":["Holland & Barrett is investing €17.5 million over three years across digital and retail fulfilment in Ireland.","Irish online orders move from the UK to Ireland through an expanded three-year partnership with Kildare-based Road Truck Services from November 1.","The retailer expects around 328,000 orders and 1.8 million units a year through the Irish logistics network, with next-day delivery planned from December 1."],"companies":[{"name":"Holland & Barrett","is_primary":true,"profile_url":"https://akta.pro/company-profiles/0002tly/holland-barrett","website":"https://www.hollandandbarrett.com"},{"name":"Road Truck Services Ltd","is_primary":false,"profile_url":"https://akta.pro/company-profiles/00583wa/road-truck-services-ltd","website":"https://roadtruckservices.com"}],"source":{"publisher":"Retail Technology Innovation Hub","title":"Holland & Barrett announces €17.5 million investment across digital and retail fulfilment in Ireland","url":"https://retailtechinnovationhub.com/home/2026/10/28/holland-barrett-announces-175-million-investment-across-digital-and-retail-fulfilment-in-ireland"},"other_sources":[],"tags":["Expansion","Holland & Barrett","Road Truck Services Ltd"],"body_markdown":"[Holland & Barrett](https://akta.pro/company-profiles/0002tly/holland-barrett) will invest €17.5 million over the next three years across digital and retail fulfilment in Ireland, moving fulfilment of its Irish online orders from the UK to Ireland from November 1. [Retail Technology Innovation Hub](https://retailtechinnovationhub.com/home/2026/10/28/holland-barrett-announces-175-million-investment-across-digital-and-retail-fulfilment-in-ireland) reported the announcement on October 28.\n\n## Holland & Barrett's Irish Fulfilment Shift\n\nThe UK health and wellness retailer is expanding a three-year partnership with Kildare-based [Road Truck Services](https://akta.pro/company-profiles/00583wa/road-truck-services-ltd), building on an eight-year relationship covering import, customs, warehousing and distribution. Of the total, €8.2 million goes to a new digital fulfilment model and €9.3 million relates to existing retail fulfilment operations with RTS.\n\nAround €1.5 million of additional stock will be held locally, bringing Holland & Barrett's total Irish stockholding to approximately €4.7 million. About 328,000 orders and 1.8 million units are expected to flow through the Irish logistics network each year.\n\nThe expanded partnership is expected to support around 20 additional RTS roles, plus agency support at peak periods and a further 6-10 indirect roles, with recruitment focused on Kildare town and surrounding areas. From November 1 the existing 5kg weight limit on online orders is lifted and additional products from 34 Irish brands become available online. Next-day delivery is planned to launch from December 1.\n\nVineta Bajaj, Group CFO at Holland & Barrett, said: \"Ireland is one of our strongest performing markets and an important part of Holland & Barrett's growth story.\" Mick McConnell, Managing Director of Road Truck Services, said the investment creates jobs locally and lets RTS play a bigger role in supporting the retailer's growth in Ireland.\n\n## Holland & Barrett's Irish Store Footprint\n\nHolland & Barrett is a UK-founded health and wellness retailer with more than 1,300 stores across the UK, Ireland and 16 countries, selling vitamins, supplements, sports nutrition and own-brand wellness products, according to akta.pro [company records](https://akta.pro/company-data). The same records put its revenue estimate at $1 billion-$5 billion.\n\nApproximately 2.8 million customers shopped with the business in Ireland over the past year, and it operates 70 stores and employs 419 colleagues across the country.\n\n## Earlier Holland & Barrett Expansion Moves\n\nIn June 2026, Holland & Barrett returned to Singapore through a multi-year distribution partnership with DFI Retail Group, with nearly 60 products available in Guardian stores and expansion to over 50 locations planned by month-end, according to akta.pro company records. In May 2026, the retailer partnered with Scottish online pharmacy Phlo to deliver GLP-1 weight loss treatments and clinically-led weight management services across UK stores and digital channels, the same records show.\n\n## Holland & Barrett's Delivery Timeline\n\nIrish online orders move to the Irish network on November 1, when the 5kg weight limit is lifted and products from 34 Irish brands go online.\n","publisher":{"name":"News for Agent","url":"https://newsforagent.com"}}