# Bucherer Opens 3,900-Square-Foot Rolex Flagship in Paris With Pre-Owned Space > Bucherer opened a 3,900-square-foot Rolex flagship in Paris, its first in France, with a dedicated certified pre-owned space on the second floor. - Published: 2026-10-28T19:03:35+00:00 - Section: Expansion - Author: News Desk - URL: https://newsforagent.com/news/2026-10-28/bucherer-paris-rolex-flagship - Source: [Yahoo](https://www.yahoo.com/lifestyle/articles/bucherer-first-french-rolex-flagship-184035282.html) ## Key takeaways - Bucherer opened a 3,900-square-foot Rolex flagship in Paris in October, its first in France. - The second floor holds a certified pre-owned space offering watches at least two years old, authenticated by Rolex. - Rolex acquired Bucherer in 2023 after Jörg Bucherer chose to sell the business. [Bucherer](https://akta.pro/company-profiles/0008lwt/bucherer) opened its first French Rolex flagship in Paris in October, a 3,900-square-foot store with a dedicated certified pre-owned space. [Yahoo](https://www.yahoo.com/lifestyle/articles/bucherer-first-french-rolex-flagship-184035282.html) reported the opening. The unit occupies two floors of a Beaux Arts-inflected neoclassical building on the corner of Rue Saint-Honoré and Rue Royale, a site formerly occupied by L'Oréal. ## Inside Bucherer's Paris Rolex Flagship New watches from the manufacture fill the ground floor's 2,000 square feet, decorated with travertine, American walnut, glass and metal. Deep-green bands frame the street-facing windows, a monumental screen stands near the entrance and a bar occupies the far wall. A sculptural green Tinos marble staircase leads to the 1,900-square-foot second level, which holds a presentation salon, a private salon, after-sales service reception and the certified pre-owned space. That area, marked by a matte-finished Emperador marble wall, offers secondhand watches at least two years old that Rolex has authenticated after checking their original configuration and components. Buyers receive a program seal and a new two-year international guarantee. Bucherer is a Swiss luxury watch and fine jewelry retailer founded in 1888, operating over 100 boutiques across Europe and the US as an authorized retailer for Rolex, Patek Philippe, Cartier and other prestige brands. Rolex acquired the retailer in 2023, after Jörg Bucherer decided to sell the business in the absence of direct descendants. The Paris address follows other Rolex-only openings by Bucherer. In June, it opened a two-story Rolex boutique in the HKRI Taikoo Hui complex, which also includes a salon for its certified pre-owned program, as well as a boutique in the Titlis Tower in Engelberg, Switzerland, described as the world's highest Rolex store. A new boutique in Bellevue, Wash., also opened in October, as did a two-story Hong Kong address in the Mandarin Oriental hotel in Central. ## Bucherer's Certified Pre-Owned Sales According to akta.pro [company records](https://akta.pro/company-data), Rolex's retail subsidiary Bucherer generates $1.2 billion through certified pre-owned sales. The same records show that Rolex's 2023 acquisition of Bucherer brought over 100 retail outlets across Europe and the US under Rolex ownership and gave the watchmaker direct-to-consumer distribution scale. Bucherer has operated for over 130 years, since its founding in 1888. ## Earlier Bucherer Rolex Openings Bucherer opened the world's highest Rolex boutique at Titlis Tower in Switzerland in June 2026, a redeveloped telecommunications tower that serves as a new visitor attraction, [WatchPro](https://akta.pro/news-signals) reported. In August 2026, Bucherer was hosting its Masterworks Days roadshow, with the next event in Zurich on August 26-28, according to Google. ## What Comes After the Paris Opening Bucherer's [own site](http://www.bucherer.com) lists its boutiques and services. The Paris flagship's certified pre-owned space carries a new two-year international guarantee on each authenticated watch. ## Companies in this story - [Bucherer company profile](https://akta.pro/company-profiles/0008lwt/bucherer) · website: http://www.bucherer.com --- News for Agent · https://newsforagent.com/llms.txt