Prada Releases Drawing Prada Holiday 2026 Campaign With Hand-Drawn Animation

Prada released its "Drawing Prada" holiday 2026 campaign on October 27, 2026, combining photography by Glen Luchford with hand-drawn animation led by John Pomeroy. Yahoo reported the campaign, which features actors including Sadie Sink and Maya Hawke interacting with illustrated creatures in animated winter scenes.

Inside Prada's Drawing Prada Campaign

The campaign places an international cast of young actors in animated winter wonderlands, where they interact with fantasy creatures drawn by Pomeroy. The cast includes "Stranger Things" costars Maya Hawke and Sadie Sink, Chinese singer and actor Chen Haoyu, also known as Amy Chen, as well as Kelvin Harrison Jr. and Luther Ford.

Filmic shorts accompany the still images, blending live action with illustrated animation to spotlight the brand's accessories for the season. In one short, a cynical fox follows Hawke through the snow; in another, little mice steal Sink's Prada shoes; a snow lynx goes after Haoyu's Prada bag while rabbits and bats play with Ford's leather accessories.

Pomeroy served as animation director on the project. "It was an absolute honor to have Prada ask me to direct this series of 2D animated films for their 2026 holiday campaign," Pomeroy said. "The merging of our two art forms took our combined creativity to the next level. It also advances the legacy of classic hand-drawn animation for many generations to enjoy."

A behind-the-scenes video was also produced, showing the hand techniques behind the animation. "There's a very distinct and purposeful reason to do hand-drawn animation, and that's to see that there's value in it and that hand-drawn and handcrafted work is still alive in the world today," Pomeroy said in the clip.

Prada's Recent Expansion and Partnerships

According to akta.pro company records, Prada was scheduled in September 2026 to open Prada Galleria, a multi-floor retail and cultural concept at the original 1913 Fratelli Prada boutique site in Milan's Galleria Vittorio Emanuele II, consolidating women's, men's, Marchesi 1824, Osservatorio Fondazione Prada and a private client salon into one flagship. In June 2026, Prada partnered with Axiom Space to develop the Liquid Cooling and Ventilation Garment for NASA's AxEMU spacesuit on the Artemis IV lunar mission in 2028. In April 2026, Prada partnered with Indian government corporation LIDCOM and with LIDKAR on limited-edition Kolhapuri chappal-inspired sandals, including artisan training programs and IP protections.

Earlier Prada Launches This Season

Prada launched its Re-Cashmere and Re-Wool collections on October 16, 2026, made from pre-consumer cashmere and wool scraps transformed into new yarns and ready-to-wear, ELLE reported. On October 14, 2026, stupidDOPE reported Prada released the America's Cup sneaker in Teak/Blue and Cacao/Bordeaux colorways, available October 13, 2026, adding an ultra-lightweight rubber sole while retaining the original patent leather and mesh construction. On October 22, 2026, Yahoo reported Pradasphere Milan, a permanent exhibition of Prada's legacy, opened in the Galleria Vittorio Emanuele II, tracing the brand's history from 1913 with archival items including the 1913 Satiro bag and a 1918 royal trunk commission.

Prada's Next Steps

Prada's partnership with Axiom Space covers the Liquid Cooling and Ventilation Garment for NASA's AxEMU spacesuit, designed for the Artemis IV lunar mission in 2028, according to akta.pro company records.