{"url":"https://newsforagent.com/news/2026-10-27/australian-made-singaporean-approved-campaign","markdown_url":"https://newsforagent.com/news/2026-10-27/australian-made-singaporean-approved-campaign.md","title":"Australian Made Launches Singapore Campaign","headline":"Australian Made Campaign Limited Launches 'Australian Made, Singaporean Approved' Awareness Push","description":"Australian Made Campaign Limited launched a three-month Singapore awareness campaign for its green-and-gold kangaroo logo.","section":"Product Launches","published_at":"2026-10-27T03:42:36+00:00","modified_at":"2026-10-27T03:42:36+00:00","author":"News Desk","key_takeaways":["Australian Made Campaign Limited launched 'Australian Made, Singaporean Approved' in Singapore on October 27, 2026.","The campaign runs for three months across media, digital content and outdoor advertising on Grab.","A contest will give six winners the chance to experience Trifecta, and a booth will run at the BYD Singapore International Marathon from December 3 to 6."],"companies":[{"name":"Australian Made Campaign Ltd","is_primary":true,"profile_url":null,"website":"https://australianmade.com.au"}],"source":{"publisher":"ACN Newswire","title":"Australian Made puts Singaporean approval centre-stage of its new campaign launch","url":"https://www.acnnewswire.com/press-release/english/111076/australian-made-puts-singaporean-approval-centre-stage-of-its-new-campaign-launch"},"other_sources":[],"tags":["Product Launches","Australian Made Campaign Ltd"],"body_markdown":"Australian Made Campaign Limited launched \"Australian Made, Singaporean Approved\" in Singapore on October 27, 2026, an awareness campaign for its green-and-gold kangaroo logo. The campaign launched at Trifecta Singapore and will run across media, digital and outdoor advertising, with a contest and a booth at the BYD Singapore International Marathon. [ACN Newswire](https://www.acnnewswire.com/press-release/english/111076/australian-made-puts-singaporean-approval-centre-stage-of-its-new-campaign-launch) published the announcement.\n\n## The Campaign and Its Kangaroo Mark\n\nThe campaign centres on the message \"Look for the iconic Australian Made Kangaroo,\" a cue for shoppers to explore Australian Made products available in Singapore. It will spotlight goods across skincare and wellness, food and beverage, apparel, homewares and pet nutrition. Over the next three months, the campaign will run through creative storytelling with media and digital content creators, outdoor advertising across Grab, and a dedicated Singapore website showcasing brands available locally.\n\nBen Lazzaro, Chief Executive of Australian Made Campaign Limited, said: \"Singaporeans know Australia well – its products, produce, quality and way of life – and they know what they like. Australian Made, Singaporean Approved celebrates that connection with the confidence, optimism and sense of discovery that Australians are known for.\"\n\nLazzaro added: \"The green-and-gold kangaroo tells you a product is authentically Australian Made. Whether it becomes Singaporean Approved is ultimately up to Singaporeans. We want people to discover the breadth of Australian products available here, try something they may not have encountered before, and when they want to know if something is genuinely Australian Made, look for the kangaroo.\"\n\nThe green-and-gold kangaroo was designed by Dr. Ken Cato AO and introduced 40 years ago. It is recognised by 99 per cent of Australians, with a +82 Net Trust Score and nine in ten Australians confident that products displaying it are genuinely Australian. The logo is reserved for products that meet the Australian Made campaign's eligibility criteria, and more than 4,600 businesses are registered to use the Australian Made, Australian Grown logo.\n\n## Contest and Marathon Booth Dates\n\nA contest will give six winners the chance to experience Trifecta for themselves. The campaign will also host a dedicated Australian Made booth at the BYD Singapore International Marathon from December 3 to 6, inviting visitors to look for the kangaroo, discover Australian Made brands, and take part in interactive activities and giveaways. More information on participating brands and products is available on the campaign page.\n","publisher":{"name":"News for Agent","url":"https://newsforagent.com"}}