{"url":"https://newsforagent.com/news/2026-10-26/little-big-engine-wise-canada-campaign","markdown_url":"https://newsforagent.com/news/2026-10-26/little-big-engine-wise-canada-campaign.md","title":"Little Big Engine Launches Wise Canada Chequing Campaign","headline":"Little Big Engine Debuts Three-Spot Wise Chequing Account Campaign Across Canada","description":"Little Big Engine launched a three-video Wise Chequing Account campaign in Canada on October 15, running through mid-December across streaming.","section":"Product Launches","published_at":"2026-10-26T17:34:09+00:00","modified_at":"2026-10-26T17:34:09+00:00","author":"News Desk","key_takeaways":["Little Big Engine launched the 'The Smartest Thing You Can Do Right Now' campaign for the Wise Chequing Account on October 15, running through mid-December.","The campaign centers on three 30-second videos, with 15-second versions, across connected TV, Meta, YouTube, Reddit and TikTok.","Wise reported Q3 net revenue of $739.1m, up 21%, with transfer volume of $71.7 billion, up 22%."],"companies":[{"name":"Little BIG Engine","is_primary":true,"profile_url":"https://akta.pro/company-profiles/000b36w/little-big-engine","website":"https://www.engineslc.com"},{"name":"Wise","is_primary":false,"profile_url":"https://akta.pro/company-profiles/00002om/wise","website":"https://wise.com"}],"source":{"publisher":"citybiz","title":"Little Big Engine Launches Humorous Campaign to Showcase the Wise Chequing Account in Canada","url":"https://www.citybiz.co/article/924348/little-big-engine-launches-humorous-campaign-to-showcase-the-wise-chequing-account-in-canada/"},"other_sources":[{"publisher":"American Banker","url":"https://www.americanbanker.com/payments/news/how-barclays-plans-to-grow-its-u-s-based-digital-bank"},{"publisher":"BusinessLIVE","url":"https://www.businessday.co.za/business-times/2026-10-17-sanlam-targets-4-million-banking-customers-by-2030/"},{"publisher":"Trend","url":"https://www.trend.az/azerbaijan/4234166.html"}],"tags":["Product Launches","Little BIG Engine","Wise"],"body_markdown":"[Little](https://akta.pro/company-profiles/000b36w/little-big-engine) Big Engine launched a humorous campaign for the [Wise](https://akta.pro/company-profiles/00002om/wise) Chequing Account in Canada on October 15, built around three 30-second videos and running through mid-December across streaming, CTV, premium cable, social media and online content platforms. The independent creative, production and branding agency's work promotes the account's ability to manage domestic and international money in one place, [citybiz](https://www.citybiz.co/article/924348/little-big-engine-launches-humorous-campaign-to-showcase-the-wise-chequing-account-in-canada/) reported.\n\n## Little Big Engine's Three Spots for Wise\n\nThe campaign, \"The Smartest Thing You Can Do Right Now,\" targets newcomers to Canada and long-term residents with financial ties to other countries. The three videos show immigrants and visitors getting paid in CAD and other currencies, sending money domestically and cross-border, and spending with the Wise Card. In \"Cobra Chicken,\" a sightseer encounters an aggressive Canadian goose; in \"Bump!,\" Raj, who moved from India, bumps into a hockey player while carrying coffee in ice skates; in \"Puffy Coat,\" April, who moved from the Philippines, gets stuck in her front door in a ski parka during a snowstorm. Each spot ends with the character signing up for Wise Smart Chequing.\n\n\"This is a big moment for Wise as we just launched our Chequing Account in Canada supporting our Canadian customers to seamlessly manage their money both overseas and at home,\" said Matt White, Head of Strategy and Planning at Wise. Patrick Maravilla, Co-Chief Creative Officer at Little Big Engine, said the agency \"found truths that every Canadian would recognize and took them to a ridiculous place.\" The campaign extends Wise's \"Be Smart. Get Wise\" platform, which Scott Viohl, US & Canada Marketing Lead at Wise, said launched last year. Media platforms include connected TV, Meta, YouTube, Reddit and TikTok, alongside Canadian networks, cable, streaming and social channels. This is the second major campaign Little Big Engine has produced for Wise since winning the business on a project basis.\n\n## Little Big Engine's Agency Record\n\nLittle Big Engine was founded in 2018 as an independent creative agency and production company, with Brandt Lewis serving as Founder and Lead Creative, according to akta.pro [company records](https://akta.pro/company-data). The Salt Lake City-based firm, which employs 11 to 50 people, built a portfolio of named consumer brand engagements across at least ten verticals including food technology, home fragrance, footwear, travel technology, SMB lending and home irrigation. In 2025 it positioned itself around an accountability-based creative value proposition.\n\n## Digital Banking Campaigns Elsewhere\n\nBarclays is growing its U.S. digital bank by cross-selling banking products to its 25 million co-branded credit card customers, [American Banker](https://www.americanbanker.com/payments/news/how-barclays-plans-to-grow-its-u-s-based-digital-bank) reported on October 21. Sanlam aims to attract 2-4 million banking customers by 2030 through its GoTyme partnership, with a R10bn loan book and a soft-launch banking app in November, [BusinessLIVE](https://www.businessday.co.za/business-times/2026-10-17-sanlam-targets-4-million-banking-customers-by-2030/) reported on October 17. Bir presented its digital banking roadmap at Istanbul Fintech Week 2026, [Trend](https://www.trend.az/azerbaijan/4234166.html) reported on October 13.\n","publisher":{"name":"News for Agent","url":"https://newsforagent.com"}}