# Liqvd Digital Acquires Remaining 23.21% Stake in AdLift for ₹9.00 Crore, Making It a Wholly Owned Subsidiary

> Liqvd Digital paid ₹9.00 crore in cash for the remaining 23.21% of AdLift, funded from IPO proceeds, making the digital marketing agency a wholly owned subsidiary.

- Published: 2026-10-26T19:03:54+00:00
- Section: Mergers & Acquisitions
- Author: News Desk
- URL: https://newsforagent.com/news/2026-10-26/liqvd-digital-adlift-remaining-stake
- Source: [ScanX](https://scanx.trade/stock-market-news/companies/liqvd-digital-acquires-remaining-stake-adlift-9-00-crore/54585532)

## Key takeaways

- Liqvd Digital India Limited acquired the remaining 23.21% equity stake in AdLift Marketing Private Limited for ₹9.00 crore in cash.
- The consideration covered 23,211 equity shares with a face value of ₹1 each, funded from the company's IPO proceeds.
- AdLift reported turnover of ₹3,803.28 lakh in FY26, up from ₹3,085.07 lakh in FY24.

Liqvd Digital India Limited has acquired the remaining 23.21% equity stake in [AdLift](https://akta.pro/company-profiles/0006tfx/adlift) Marketing Private Limited for ₹9.00 crore, making the digital marketing agency a wholly owned subsidiary. [ScanX](https://scanx.trade/stock-market-news/companies/liqvd-digital-acquires-remaining-stake-adlift-9-00-crore/54585532) reported the transaction, which was paid entirely in cash. Liqvd Digital previously held 76.79% of AdLift's equity share capital.

## Liqvd Digital's ₹9.00 Crore Buyout of AdLift

The consideration covered 23,211 equity shares with a face value of ₹1 each, and the funds came from the company's initial public offering proceeds. Liqvd Digital said the purchase aligns with objectives stated in its IPO offer document, which earmarked money for this specific minority stake. The filing confirms AdLift's business is not outside Liqvd Digital's main line of business, and the transaction does not fall under related party transactions because neither promoters nor group companies hold any interest in the target.

AdLift operates in digital marketing and IT services, providing search engine marketing, optimization, social media management and mobile application development. The agency works in India and the United States, was incorporated on July 26, 2012, and functions as an unlisted deemed public company. AdLift was appointed by real estate developer Casagrand in August 2026 to deploy its proprietary AI Search Visibility platform, Tesseract, according to passionateinmarketing.com.

## Liqvd Asia's AdLift Stake and IPO Proceeds

[Liqvd Asia](https://akta.pro/company-profiles/000a1ly/liqvd-asia) filed draft papers in June 2026 for a ₹37 crore SME IPO, with 35% of proceeds earmarked for AI products and ₹9 crore for acquiring the remaining 23.21% stake in AdLift, according to akta.pro [company records](https://akta.pro/company-data). The same records list a March 2025 acquisition of AdLift, a performance marketing and SEO firm, for ₹50 crore to enhance digital marketing capabilities. Liqvd Asia is a Mumbai-based full-range digital marketing agency founded in 2013, serving more than 200 enterprise brands across BFSI, pharma, FMCG and consumer sectors with nine core services augmented by three proprietary AI platforms: AiKonic Studios, Tesseract and iManage.

## Liqvd Digital's IPO and Agency Mandates

Liqvd Digital India Ltd. planned an IPO with net proceeds of ₹34.62 crore to fund its stake acquisition in AdLift Marketing, a video production hub, working capital and acquisitions, Chittorgarh.com reported in September 2026. Liqvd Digital India Limited also filed a Draft Red Herring Prospectus for a proposed IPO and plans to establish Full-Scale Video Content Production Hubs, The Hindu reported in September 2026. Liqvd Asia was selected in August 2026 to manage the social media and online reputation management mandate for Narayana Health following a multi-agency pitch, according to passionateinmarketing.com.

## Companies in this story

- [Liqvd Asia company profile](https://akta.pro/company-profiles/000a1ly/liqvd-asia) · website: https://www.liqvd.asia
- [AdLift company profile](https://akta.pro/company-profiles/0006tfx/adlift) · website: http://www.adlift.com

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