{"url":"https://newsforagent.com/news/2026-10-26/holley-amotiv-flowmaster-oil-filters","markdown_url":"https://newsforagent.com/news/2026-10-26/holley-amotiv-flowmaster-oil-filters.md","title":"Holley and Amotiv Plan Flowmaster Oil Filter Line","headline":"Holley and Amotiv Form Strategic Collaboration, Starting With Flowmaster Oil Filters","description":"Holley and Amotiv will launch Flowmaster Engineered by Ryco Performance Oil Filters in North America.","section":"Partnerships","published_at":"2026-10-26T22:53:51+00:00","modified_at":"2026-10-26T22:53:51+00:00","author":"News Desk","key_takeaways":["Holley and Amotiv announced a strategic collaboration covering North America, Australia and New Zealand.","The first step is Flowmaster Engineered by Ryco Performance Oil Filters, using Ryco's SynTec technology.","The companies are evaluating distribution of Amotiv's DBA brake and XClutch products through Holley's North American channels for 2027 and beyond."],"companies":[{"name":"Holley","is_primary":true,"profile_url":"https://akta.pro/company-profiles/00002ks/holley","website":"https://www.holley.com"},{"name":"Amotiv","is_primary":false,"profile_url":"https://akta.pro/company-profiles/00hgd73/amotiv","website":"https://amotiv.com"},{"name":"Ryco Filters","is_primary":false,"profile_url":"https://akta.pro/company-profiles/002kxkb/ryco-filters","website":"https://www.rycofilters.com.au"}],"source":{"publisher":"Stock Titan","title":"Holley, Amotiv Plan Flowmaster Oil Filter Line","url":"https://www.stocktitan.net/news/HLLY/holley-performance-brands-and-amotiv-form-strategic-collaboration-to-s5kttlw93b18.html"},"other_sources":[],"tags":["Partnerships","Holley","Amotiv","Ryco Filters"],"body_markdown":"Holley Performance Brands and Amotiv Limited announced a strategic collaboration to expand each company's brands across North America, Australia and New Zealand, beginning with a planned line of Flowmaster Engineered by [Ryco](https://akta.pro/company-profiles/002kxkb/ryco-filters) Performance Oil Filters. [Stock Titan](https://www.stocktitan.net/news/HLLY/holley-performance-brands-and-amotiv-form-strategic-collaboration-to-s5kttlw93b18.html) published the announcement on October 26, 2026.\n\n## Holley and Amotiv's Flowmaster Filter Plan\n\nThe first step pairs [Holley](https://akta.pro/company-profiles/00002ks/holley)'s Flowmaster brand with Ryco, [Amotiv](https://akta.pro/company-profiles/00hgd73/amotiv)'s filtration technology brand, which is market-leading in Australia. The planned line of high-performance oil filters for North America uses Ryco's race-inspired, award-winning SynTec technology, and marks Flowmaster's entry into filtration. Holley said the collaboration supports its strategy of extending its brands into adjacent product categories and broadening the solutions available to its customers, while offering Amotiv broader access to the North American performance aftermarket.\n\n\"Over the past year, we've built a strong working relationship with Amotiv's leadership team and developed real respect for the engineering depth and operational discipline across their business,\" said Matthew Stevenson, President and Chief Executive Officer of Holley Performance Brands. \"We share a commitment to the enthusiasts who rely on our brands, and we're excited to build on that foundation as we grow together.\"\n\nGraeme Whickman, Managing Director and Chief Executive Officer of Amotiv Limited, said, \"Holley has built an exceptional team, infrastructure and operating platform in North America, and the time we've spent together has made clear how well our two businesses complement each other.\" Amotiv's shares fell 34.5% over the past year, with an H2 2025 loss of A$139.3 million turning to an H2 2026 profit of A$29.1 million, according to Yahoo.\n\n## Holley's Recent Product and Partnership Moves\n\nAccording to akta.pro [company records](https://akta.pro/company-data), Holley launched a six-product Holley High-Performance Car Care line developed with Malco Automotive in April 2026, entering the recurring-purchase chemicals category. In May 2026, Holley became the exclusive global distribution partner for FluidLogic Intelligent Hydration systems across its motorsports safety brands. The same records show Holley's board approved a $25 million share repurchase program with no time limit in May 2026, completing a three-pronged capital allocation framework alongside debt reduction and organic investment.\n\n## Earlier Holley Announcements\n\nHolley prepaid $10 million toward its term loan, bringing total debt repayments to $125 million since September 2023, Stock Titan reported in September 2026. Holley's stock fell 4.1% despite revenue growth to $172 million in the second quarter and adjusted net profit of $24 million, Seeking Alpha reported in October 2026, with management expecting full-year revenue of $610 million to $640 million and EBITDA of $127 million to $137 million. Holley will release its third quarter 2026 financial results before market open on November 5, 2026, and host a conference call at 8:30 a.m. Eastern Time, Stock Titan reported in October 2026.\n\n## SEMA Show Press Conference Date\n\nHolley and Amotiv expect to share further details on the collaboration at a joint press conference at the 2026 SEMA Show in Las Vegas on Tuesday, November 3 at 12:00pm at Holley's booth in the Central Hall of the Las Vegas Convention Center.\n","publisher":{"name":"News for Agent","url":"https://newsforagent.com"}}