# Brian Flynn Promoted to President of Sonoma Raceway After Three Years as EVP

> Brian Flynn has been promoted to president of Sonoma Raceway after more than three years as executive vice president and general manager.

- Published: 2026-10-26T18:31:24+00:00
- Section: Leadership
- Author: News Desk
- URL: https://newsforagent.com/news/2026-10-26/brian-flynn-sonoma-raceway-president
- Source: [PR Newswire](https://www.prnewswire.com/news-releases/brian-flynn-named-president-of-sonoma-raceway-302919641.html)

## Key takeaways

- Brian Flynn was promoted from executive vice president and general manager to president of Sonoma Raceway.
- Speedway Motorsports President and CEO Marcus Smith announced the promotion on October 26, 2026.
- Sonoma Raceway earned the Speedway Motorsports Acceleration Award for the past two years under Flynn's leadership.

Brian Flynn has been promoted from executive vice president and general manager to president of [Sonoma Raceway](https://akta.pro/company-profiles/000p5rn/sonoma-raceway), the largest motorsports facility in Northern California. [Speedway Motorsports](https://akta.pro/company-profiles/000kx2y/speedway-motorsports) President and Chief Executive Officer Marcus Smith announced the promotion on October 26, 2026, according to [PR Newswire](https://www.prnewswire.com/news-releases/brian-flynn-named-president-of-sonoma-raceway-302919641.html). Flynn had served as executive vice president and general manager for more than three years.

## Flynn's Record at Sonoma Raceway

Flynn has led Sonoma Raceway for more than three years, a period in which the facility expanded its event calendar as a race fan, tourist and corporate event destination in wine country. Sonoma Raceway annually hosts thousands of guests for events including the Toyota/Save Mart 350 NASCAR Cup Series race, the Ferrari Challenge North America, the DENSO NHRA Nationals and the Velocity Invitational. Under Flynn's leadership, the track earned the Speedway Motorsports Acceleration Award for the past two years, recognizing year-over-year gains in financial performance.

Smith said Flynn has built a team operating at the highest level. "He and his team have also established the facility's exclusive Turn 11 as a premium hospitality venue amongst global brands," Smith stated. Flynn also serves in an executive leadership role for Willow Springs Raceway in Southern California and sits on the board of directors for the North Bay Leadership Council and the Sonoma chapter of Speedway Children's Charities.

Flynn joined Sonoma Raceway as general manager in 2023 after consulting since 2020 on its high-performance driving, karting and hospitality experiences. From 2009 until 2018, he served as CEO of Petty Holdings LLC, which included the Richard Petty Driving Experience and Petty Enterprises, where he was president of the NASCAR race team from 2000 to 2005. He was president and COO of Diamond Ridge Motorsports from 1993 until 1996.

Speedway Motorsports owns and operates Sonoma Raceway alongside facilities including Bristol Motor Speedway, Charlotte Motor Speedway, Las Vegas Motor Speedway and Texas Motor Speedway. The company acquired Atlanta Motor Speedway in 1990 under Bruton Smith's SMI, according to Wikipedia.

## Sonoma Raceway's Recent Moves

According to akta.pro [company records](https://akta.pro/company-data), Sonoma Raceway opened 2027 NASCAR renewals early in June 2026 for the Toyota/Save Mart 350, Pit Boss/FoodMaxx 250 and General Tire 150, offering guaranteed lowest pricing, same-seat retention, flexible payment plans and a free gift to lock in season ticket holders. The venue hosted a tripleheader NASCAR weekend from June 26 to 28, 2026, combining the NASCAR Cup Series, O'Reilly Auto Parts Series and ARCA Menards Series West into a single fan and sponsor activation window. The same records show the road course completed a full repave in 2018 after 23 years of service.

## Flynn's Background Before Sonoma

Flynn has 30 years of senior motorsports and business management experience. He served for 15 years as a founding board member of the Victory Junction Gang Camp, an 84-acre complex providing camp experiences for children with serious medical conditions. Flynn earned a bachelor's degree in economics from the University of Pennsylvania, where he was a two-sport varsity athlete in football and baseball and is a member of the Penn Baseball Hall of Fame.

## Companies in this story

- [Sonoma Raceway company profile](https://akta.pro/company-profiles/000p5rn/sonoma-raceway) · website: https://www.sonomaraceway.com
- [Speedway Motorsports company profile](https://akta.pro/company-profiles/000kx2y/speedway-motorsports) · website: https://www.speedwaymotorsports.com

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