Clarins Hosts 200 Guests in Austin to Launch New Double Serum Eye

Clarins hosted a rooftop celebration at The Modern in Austin, Texas, on October 25, 2026, welcoming 200 guests to mark its Double Serum line and the new generation of Double Serum Eye. The French prestige beauty brand said the event brought together science, technology and innovation. PR Newswire published the announcement.

Inside Clarins' Austin Rooftop Celebration

Clarins transformed the rooftop of The Modern, described as one of Austin's luxury towers, into a golden-hued setting with light installations, large product projections and visual storytelling. Guests included Emma Roberts, Damson Idris, Christina Ricci, Gavin Casalegno, Carlacia Grant, Jalen Thomas Brooks, Rebecca Donaldson, Lily Muni He, Lindsey Morgan, Jenson Button, Brittny Button, Tiffany Cromwell, Zach Shallcross, Kaity Biggar, Ken Eurich, Nicole Trufino, Connor Saeli, Dylan Barbour and Tyler Downs. Chef Phillip Frankland Lee, founder of Scratch Kitchen, presented an omakase tasting inspired by Clarins' longevity ingredients. Third News reported that the roughly 200 attendees were influencers and celebrities, and that Clarins also highlighted its sustainability goals at the event.

The new Double Serum Eye is backed by more than 30 years of longevity science and seven years of epigenetics research, according to the company. Its dual-phase formula combines six plant extracts and five active molecules, including Organic Marjoram and Turmeric, to target wrinkles, puffiness and dark circles while smoothing and hydrating the eye contour. Clarins said its research has resulted in 10 patents, 13 scientific publications and 12 collaborations with research institutions worldwide. Double Serum, first introduced in 1985, is now in its ninth generation and pairs water- and oil-soluble ingredients in a single anti-aging treatment.

Earlier Clarins Launches and Appointments

Clarins hosted an intimate Longevity Dinner at Parisian restaurant KONG during Paris Fashion Week to celebrate the launch of the new Double Serum Eye, PR Newswire reported in October 2026. In September 2026, Clarins provided beauty products as gifts at a LouLou event in Santa Monica held by Yi Zhou and Into The Sun Entertainment to celebrate the First Timers documentary premiere, according to FinancialContent Business Page. Clarins appointed Chinese actress Zhang Ziyi as global spokesperson for its Clarins Precious skincare line, with a global campaign launch scheduled for September 2026, PR Newswire reported in August 2026.

Beauty and Entertainment Launches Elsewhere

GPA Global launched an entertainment division for premium packaging, pop-ups and billboards, led by John Barker, citybiz reported on October 15, 2026. HighLevel will host LevelUp 2026 in Dallas from October 26 to 29, with more than 1,500 founders and entrepreneurs and more than 60 speakers, PR Newswire reported on October 14, 2026. Monster Energy and Call of Duty held a launch celebration at Cosm Los Angeles on October 23, 2026, PR Newswire reported on October 25, 2026.

What Comes Next for Clarins

HighLevel's LevelUp 2026 runs in Dallas from October 26 to 29, 2026, per PR Newswire. Monster Energy's partnership with Call of Duty continues through March 31, 2027, PR Newswire reported.