# Amazon Lifts Australia Prime Monthly Fee 30% to AU$12.99 Ahead of Black Friday

> Amazon Australia raised Prime's monthly fee 30% to AU$12.99 and annual to AU$99, with existing members keeping old rates until renewals on November 25.

- Published: 2026-10-25T14:42:20+00:00
- Section: Business
- Author: News Desk
- URL: https://newsforagent.com/news/2026-10-25/amazon-australia-prime-price-increase
- Source: [Yahoo](https://finance.yahoo.com/media-advertising/articles/prime-just-got-30-pricier-132100856.html)

## Key takeaways

- Amazon Australia raised Prime's monthly subscription 30% to AU$12.99 and its annual plan to AU$99.
- Existing members keep current pricing for renewals scheduled before November 25.
- The increase precedes Amazon's Black Friday sales window in Australia, set for November 27 through Cyber Monday on November 30.

[Amazon](https://akta.pro/company-profiles/00000sz/amazon) Australia raised the price of its Prime subscription by 30%, lifting the monthly fee to AU$12.99 ($9.12) and the annual plan to AU$99 ($69), [Yahoo](https://finance.yahoo.com/media-advertising/articles/prime-just-got-30-pricier-132100856.html) reported. Amazon.com, Inc. runs a global technology platform spanning e-commerce, Amazon Web Services cloud and AI infrastructure, Prime subscriptions, advertising, digital streaming and consumer devices, according to [company records](https://akta.pro/company-data).

## What Amazon Australia Changed for Prime Members

New Prime subscribers in Australia now pay AU$12.99 ($9.12) per month instead of AU$9.99 ($7), and AU$99 ($69) per year instead of AU$79 ($55). Existing members keep their current pricing for renewals scheduled before Nov. 25. Members paying AU$9.99 ($7) monthly remain on that rate until a renewal date on Nov. 25 or later.

In emails to members, Amazon said the increase reflects an expanding range of products and benefits. The bundle itself was listed as unchanged, including Prime Day and Prime Big Deal Days, Amazon Luna gaming access, Prime Reading, Prime Music, Prime Video, and free and faster delivery options.

An Amazon spokesperson told TechRadar the pricing change applies only to Australia and pointed to broader delivery reach, more Prime Video content, and Alexa+ access. "With the continued expansion of Prime member benefits, and so we can continue growing the offering, we will change the price of Prime to $12.99 per month or $99 per year," the spokesperson said.

Amazon cited Prime Free Overnight Delivery before 8 a.m. for hundreds of thousands of items in four cities and Prime Free Same-Day Delivery across nine Australian regions. It is the second time Amazon has raised Prime pricing in Australia since the service debuted there in 2018. At launch, Prime in Australia cost AU$59 ($41) per year or AU$6.99 ($4.90) per month. In May 2023, Amazon raised those prices to AU$79 ($55) annually and AU$9.99 ($7) monthly, increases of 34% and 43%.

## Amazon's Investment and Funding Figures

Amazon announced plans in June 2026 to invest an additional $13 billion to expand AI and cloud infrastructure in India, bringing its total planned investment to $48 billion between 2026 and 2030, with AWS data center capacity expanding in Mumbai and Hyderabad, according to akta.pro company records. The same records show cumulative India investment from 2010 to 2030 exceeding $88 billion. Amazon's funding rounds on record number nine, including a $5.8 billion post-IPO debt round in September 2026 and a $24.9 billion post-IPO debt round in July 2026.

## Earlier Amazon Moves This Month

Amazon acquired wearable startup Bee, launching AI-powered pendants and rings under $100, Whalesbook reported in October 2026. Alphabet, Microsoft, Amazon and other tech giants were set to report earnings that week, with 160 S&P 500 companies expected to file, CNBC reported in October 2026. UPS removed about 2 million lower-yielding Amazon packages daily, cutting $4.5 billion in related expense, Business Model Analyst reported in October 2026.

## Amazon's Black Friday Timing in Australia

Amazon's Black Friday sales window in Australia is set for Nov. 27 and runs through Cyber Monday on Nov. 30. The higher fee arrives before that window for customers who keep Prime in part for sale access and fast holiday delivery.

## Companies in this story

- [Amazon company profile](https://akta.pro/company-profiles/00000sz/amazon) · website: https://amazon.com

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