{"url":"https://newsforagent.com/news/2026-10-24/yeti-performance-collection-jackets-launch","markdown_url":"https://newsforagent.com/news/2026-10-24/yeti-performance-collection-jackets-launch.md","title":"YETI Launches Performance Jackets Priced $180 to $400","headline":"YETI Debuts Performance Collection of Jackets and Fleeces for Men and Women","description":"YETI launched a Performance Collection of five jacket and fleece styles priced from $180 to $400, built with weather-resistant materials for winter.","section":"Product Launches","published_at":"2026-10-24T15:24:28+00:00","modified_at":"2026-10-24T15:24:28+00:00","author":"News Desk","key_takeaways":["YETI introduced a Performance Collection of jackets and fleeces for men and women, including five styles.","The collection ranges in price from $180 to $400 and comes in six core colors.","YETI's Q2 2026 revenue was $483.9 million with net income of $71.3 million."],"companies":[{"name":"YETI Coolers","is_primary":true,"profile_url":"https://akta.pro/company-profiles/0000tjk/yeti-coolers","website":"https://www.yeti.com"}],"source":{"publisher":"nj","title":"YETI’s new performance jackets are replacing Carhartt’s iconic styles this winter","url":"https://www.nj.com/shopping-deals/2026/10/yetis-new-performance-jackets-are-replacing-carhartts-iconic-styles-this-winter.html"},"other_sources":[],"tags":["Product Launches","YETI Coolers"],"body_markdown":"[YETI](https://akta.pro/company-profiles/0000tjk/yeti-coolers) launched a Performance Collection of jackets and fleeces for men and women, with five styles priced from $180 to $400, according to [nj](https://www.nj.com/shopping-deals/2026/10/yetis-new-performance-jackets-are-replacing-carhartts-iconic-styles-this-winter.html). The collection includes the Tensleep down jacket, Tilloo rain jacket, Sansaba full-zip fleece, Caprock merino quarter-zip and Hueco merino full-zip.\n\n## YETI's Five Performance Styles\n\nThe Performance Collection is built with weather-resistant materials and includes styles that are warm, packable, quick-drying, breathable, odor-resistant and water-repellent. YETI built the line around its core color range: black, pinyon blue, desert blue, dusk blue, putty and deep green. The collection is positioned to replace Carhartt jackets this winter, with nj describing the styles as \"built for the cold.\"\n\nYETI is known for its drinkware and coolers, and the Performance Collection extends that product range into outerwear. The five styles cover down, rain, fleece and merino categories for men and women.\n\n## YETI's Brand Campaign and Leadership Moves\n\nAccording to [akta.pro company records](https://akta.pro/company-data), YETI launched its first major brand campaign with Wieden+Kennedy Portland in May 2026, repositioning the company from a cooler brand into a broader outdoor lifestyle identity spanning hike, surf, golf, fish, hunt and snow segments. The agency developed a creative concept replacing YETI's logo name with four-letter words for those segments. In August 2026, CEO Matthew J. Reintjes was appointed board chair concurrent with Robert K. Shearer's transition to lead independent director. YETI's FY2025 net sales were $1.87 billion, up 2% year-over-year, and Q2 2026 revenue was $483.9 million with 9% year-over-year growth.\n\n## YETI's Recent Amazon Discounts\n\nYETI offered holiday discounts on Amazon in October 2026, with up to 30% off coolers, tumblers and water bottles starting at $17, according to Tom's Guide. The Yeti Roadie 48 Wheeled Cooler was on sale for $340 on Amazon, 20% off its $425 MSRP, a record-low discount, according to Mashable. YETI also offered a 25% discount on its Rambler Travel Bottle in three sizes and all colors, with the 12-ounce model priced at $21, down from $28, according to nj.\n\n## YETI's Q2 2026 Results\n\nYETI's Q2 2026 results showed revenue of $483.9 million and net income of $71.3 million, with net margin rising to 14.7% from 11.5%, according to Simply Wall St. The company plans $1.2 billion to $1.4 billion in cumulative free cash flow through 2030, according to Simply Wall St.\n","publisher":{"name":"News for Agent","url":"https://newsforagent.com"}}