{"url":"https://newsforagent.com/news/2026-10-24/sokin-chelsea-sleeve-partnership","markdown_url":"https://newsforagent.com/news/2026-10-24/sokin-chelsea-sleeve-partnership.md","title":"Sokin signs Chelsea sleeve deal as payments partner","headline":"Chelsea name Sokin official business payments and FX partner in multi-year sleeve deal","description":"Sokin becomes Chelsea's official business payments and foreign exchange partner, putting its logo on men's, women's and academy shirt sleeves.","section":"Partnerships","published_at":"2026-10-24T13:06:36+00:00","modified_at":"2026-10-24T13:06:36+00:00","author":"News Desk","key_takeaways":["Sokin becomes a Chelsea Principal Partner and the club's Official Business Payments and foreign exchange partner under a multi-year agreement.","Sokin's logo will appear on the sleeves of Chelsea's home, away and third shirts for senior and academy teams.","Sokin's platform handles more than $11 billion in business payments annually and serves organisations in over 170 countries."],"companies":[{"name":"Sokin","is_primary":true,"profile_url":"https://akta.pro/company-profiles/0000aio/sokin","website":"https://sokin.com"}],"source":{"publisher":"Yahoo","title":"Chelsea announce multi-year sleeve partnership with payment firm Sokin","url":"https://sports.yahoo.com/articles/chelsea-announce-multi-sleeve-partnership-123000644.html"},"other_sources":[],"tags":["Partnerships","Sokin"],"body_markdown":"Chelsea have announced a multi-year partnership with financial technology company [Sokin](https://akta.pro/company-profiles/0000aio/sokin), which becomes a Principal Partner and the club's Official Business Payments and foreign exchange partner. The club announced the agreement on October 24, 2026, according to [Yahoo](https://sports.yahoo.com/articles/chelsea-announce-multi-sleeve-partnership-123000644.html).\n\n## Sokin's Sleeve Branding Across Chelsea Teams\n\nThe sponsorship agreement covers both Chelsea's men's and women's teams. Sokin's logo will also appear on the sleeves of the home, away and third shirts for the senior sides and academy teams.\n\nThe partnership brings together two London-based organisations with a global presence. Chelsea have millions of supporters worldwide, while Sokin provides financial services to businesses operating across international markets.\n\nThe company's platform handles more than $11 billion in business payments annually and serves organisations in over 170 countries. Sokin will help Chelsea manage the financial demands of operating across different currencies.\n\nSokin provides businesses with payment services, multi-currency accounts, foreign exchange, checkout solutions and treasury management through a single platform. As Chelsea's official payments and foreign exchange partner, Sokin will support the club in sending, receiving and managing money across the currencies it uses in its daily operations.\n\nThe company's branding will appear on a Chelsea shirt for the first time when the men's team host Tottenham Hotspur at Stamford Bridge on Saturday.\n\nChelsea president Jason Gannon said: \"At Chelsea, we seek to partner with organisations that share our ambition and innovative mindset.\" He added: \"Sokin's expertise in business payments, and their focus on making both simpler for the businesses they serve, makes them a natural fit for the club.\"\n\n## Sokin's Payment Volume And Earlier Sports Deals\n\nSokin's platform handles more than $11 billion in business payments annually and serves organisations in over 170 countries, according to [akta.pro company records](https://akta.pro/company-data). The same records list a scale indicator of $8 billion+ in annual global payment volume processed worldwide over the last 12 months, alongside reach across 170+ countries, 70+ payout currencies and 26+ receivable currencies.\n\nThe records also list a May 2026 front-of-shirt partnership with MI London, The Hundred's most successful cricket team, which will use Sokin's global payments and treasury platform. A three-year foundational partnership with the Professional Triathletes Organisation, announced in May 2026, made Sokin the Official Global Business Payments Partner and title sponsor of the San Francisco T100 Triathlon on June 6-7, 2026.\n\n## Sokin's Sponsorship Run Before Chelsea\n\nSokin entered a three-year partnership with the Professional Triathletes Organisation to become title sponsor of the San Francisco and Alcatraz T100 Triathlon events, insidethegames.biz reported in August 2026. In June 2026, Sportcal reported that MI London announced Sokin as its new front-of-shirt sponsor for The Hundred's 2026 season.\n\nSokin released a Model Context Protocol connector in September 2026 to let AI tools like ChatGPT and Claude run financial operations on its licensed payment infrastructure, PR Newswire reported.\n","publisher":{"name":"News for Agent","url":"https://newsforagent.com"}}