# CSTS Debuts PremierX Entertainment Brand With Halloween Event at Pier 17

> CSTS Enterprises launched PremierX with an October 30, 2026 Halloween event at Pier 17, featuring Lil Xan, Armani White and DJ Soda.

- Published: 2026-10-24T13:51:14+00:00
- Section: Product Launches
- Author: News Desk
- URL: https://newsforagent.com/news/2026-10-24/csts-premierx-launch-pier-17
- Source: [PR Newswire](https://www.prnewswire.com/news-releases/the-ultimate-send-off-to-summer-csts-debuts-global-entertainment-ip-premierx-at-new-yorks-pier-17-ushering-in-a-new-era-of-live-entertainment-302918645.html)

## Key takeaways

- CSTS Enterprises launched PremierX, its flagship live entertainment brand, with the AFTER DARK event at The Rooftop at Pier 17 on October 30, 2026.
- The lineup features Lil Xan, Armani White, DJ Soda and Nate Wyatt, with surprise A-list guest headliners.
- PremierX plans future editions across North America, Asia and Europe after its New York launch.

CSTS Enterprises launched PremierX, its flagship live entertainment brand, with a Halloween Weekend event called AFTER DARK at The Rooftop at Pier 17 in New York on October 30, 2026, [PR Newswire](https://www.prnewswire.com/news-releases/the-ultimate-send-off-to-summer-csts-debuts-global-entertainment-ip-premierx-at-new-yorks-pier-17-ushering-in-a-new-era-of-live-entertainment-302918645.html) reported. The event features Lil Xan, Armani White, DJ Soda and Nate Wyatt, with surprise A-list guest headliners.

## CSTS Builds PremierX Around Pier 17

The launch also begins a relationship with Pier 17, which the company said provides a stage for PremierX to grow in the U.S. And reach international audiences. The company said the partnership aims to create a destination for live experiences and to expand the global reach of both platforms.

PremierX is a proprietary, New York-born global entertainment IP created by CSTS to deliver cultural experiences at the intersection of music, sport, art and lifestyle, according to the company. The brand follows the PremierX After Party for the 2026 World Cup Final, held in New York on July 19.

"PremierX represents a significant milestone in CSTS' evolution from a leading operator of global sports and hospitality platforms into a creator of world-class entertainment experiences," said Abel Zhao, Group CEO and Executive Director at CSTS Enterprises.

"PremierX was built from the ground up as a bespoke platform to champion multicultural talent and visionary creative performers," said Jason Liu, Regional Director of CSTS USA. "Starting from New York, we are building a scalable global brand that brings iconic live experiences to audiences worldwide while expanding our presence across key entertainment hubs in North America, Asia and Europe."

CSTS describes PremierX as a pillar of its ecosystem spanning entertainment, sports, travel, integrated media and marketing solutions. The company cited industry research projecting the global live entertainment market growing from approximately US$203 billion in 2025 to US$270 billion by 2030. Tickets for AFTER DARK are sold through AXS.

## Earlier CSTS Moves Before The Launch

CSTS Enterprises established its global headquarters in New York City in October 2026 to advance its growth strategy in the experience economy, PR Newswire reported. The company appointed Timothy Murphy as General Counsel, effective immediately, in October 2026, with responsibility for legal and corporate governance strategies, PR Newswire reported.

In September 2026, CSTS appointed Peter Nobel, Chairman of the Nobel Sustainability Trust, to its Advisory Board to provide strategic counsel on sustainability, responsible tourism and international partnerships, PR Newswire reported. CSTS and PremierX helped power WATERBOMB SEOUL 2026, a three-day water-themed music festival at KINTEX Outdoor Global Stage in Goyang, South Korea, which concluded in August 2026, the Laotian Times reported.

## PremierX Rollout Plans

Following the New York launch, PremierX plans a broader international rollout across North America, Asia and Europe, with future editions planned as part of a growing network of recurring live entertainment properties and flagship cultural events, according to the company.

## Companies in this story

- CSTS Enterprises

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