War Room Case Study Credits Kedet Intelligence With 31% SkiBig3 Revenue Gain

War Room released a case study on October 23, 2026, detailing how its Kedet Intelligence technology unified SkiBig3's first-party customer data, alongside a reported 31% year-over-year revenue increase, a 17% reduction in advertising spend and a 51% improvement in return on ad spend to 10.03. The Financial Post published the announcement.

How Kedet Intelligence Connected SkiBig3's Data

War Room is a Vancouver-based digital advertising company specializing in programmatic advertising and data-driven marketing. SkiBig3 represents Banff Sunshine, Lake Louise Ski Resort and Mt. Norquay, serving an international audience of skiers and snowboarders. The case study states that SkiBig3's challenge was not a lack of customer data but the inability to connect information across its customer relationship management system, booking platforms, website analytics and advertising channels.

Through Kedet Intelligence, War Room helped SkiBig3 connect customer information across its existing systems. The implementation delivered 8x longer customer memory, extending visibility into historical guest behavior, 11,000+ previously invisible guests, and daily automated audience updates that keep customer segments current across paid media platforms. The case study also states that connecting first-party customer data with advertising platforms improved audience targeting, strengthened conversion measurement and gave a clearer view of advertising performance beyond individual platform reports.

"First-party data is really about knowing our skiers better and using that knowledge to improve the full experience. If we get that right, they'll come back with more friends," said Pete Woods, President of SkiBig3.

"Ad platforms change their rules every year. A clear view of your own customers is the one strategy that holds up no matter what changes next," said Mike Tyler, CEO of War Room.

War Room's Platform History

According to akta.pro company records, War Room initially developed and launched Kedet in 2020 as its proprietary AI-powered paid media platform to unify campaign management across multiple channels. In 2025 the company re-launched and publicly positioned Kedet as a central AI-powered paid media control center unifying 15+ DSPs into a single ecosystem with real-time optimization. The same records list Google as a partner, with War Room holding Google Premier Partner status and certification as a Google Marketing Platform Partner.

Other First-Party Data Launches

Google's Meridian, an open-source marketing mix modeling framework for measuring paid search incremental revenue, was covered by Search Engine Land on October 9, 2026. Nectar launched Customer Atlas on October 14, 2026, an Amazon Marketing Cloud capability that indexes a brand's purchase history against 6,728 audience segments and applies targeting lists to Amazon search bidding, with its first live deployment cutting cost per click by a third, as reported by FinancialContent Business Page. Netflix Ads Suite, reported by WebWire on October 21, 2026, adds a Netflix Pixel and third-party audience access and will expand to 15 new countries in March 2027. fullthrottle.ai launched Audience Insights on October 15, 2026, a campaign-level reporting tool using first-party data and SafeMatch attribution, reported by PR Newswire.