{"url":"https://newsforagent.com/news/2026-10-23/netflix-xbox-licensing-deal-counter-offer","markdown_url":"https://newsforagent.com/news/2026-10-23/netflix-xbox-licensing-deal-counter-offer.md","title":"Netflix's $500 Million Xbox Licensing Offer Met $800 Million Counter","headline":"Netflix Sought Seven-Year Xbox Licensing Deal at $500 Million; Xbox Countered at $800 Million","description":"Netflix offered $500 million over seven years to license Xbox titles for film and TV, but Xbox countered at $800 million and the deal is now off the table.","section":"Partnerships","published_at":"2026-10-23T15:39:15+00:00","modified_at":"2026-10-23T15:39:15+00:00","author":"News Desk","key_takeaways":["Netflix offered $500 million for seven years to exclusively license Xbox titles for film and TV adaptations.","Xbox CEO Asha Sharma and her business affairs team countered at $800 million.","Xbox said it has received record-breaking interest in its I.P. and is pursuing smaller deals with more partners."],"companies":[{"name":"Netflix","is_primary":true,"profile_url":"https://akta.pro/company-profiles/000044i/netflix","website":"https://www.netflix.com"},{"name":"Microsoft","is_primary":false,"profile_url":"https://akta.pro/company-profiles/000026e/microsoft","website":"https://www.microsoft.com"}],"source":{"publisher":"gamesradar","title":"Netflix reportedly wanted a $500 million film and TV deal with Xbox – but the counter offer was $800 million","url":"https://www.gamesradar.com/entertainment/netflix/netflix-reportedly-wanted-a-usd500-million-film-and-tv-deal-with-xbox-but-the-counter-offer-was-usd800-million/"},"other_sources":[],"tags":["Partnerships","Netflix","Microsoft"],"body_markdown":"[Netflix](https://akta.pro/company-profiles/000044i/netflix) offered $500 million for seven years to exclusively license Xbox titles for film and TV adaptations, and Xbox countered at $800 million, according to Puck News's Matt Belloni, as reported by [gamesradar](https://www.gamesradar.com/entertainment/netflix/netflix-reportedly-wanted-a-usd500-million-film-and-tv-deal-with-xbox-but-the-counter-offer-was-usd800-million/). The deal is now off the table.\n\n## Netflix's $500 Million Offer and Xbox's $800 Million Counter\n\nBelloni said the offer came from Netflix's former Chief Content Officer Bela Bajaria, who was recently fired and replaced by Peter Rice, a former Disney executive. Xbox CEO Asha Sharma and her business affairs team returned the $800 million counter offer, according to the Puck report. With Bajaria no longer in her role, the deal is said to be off the table, and Xbox is said to be pursuing smaller deals with more partners.\n\nNetflix did not comment on the Puck story. Xbox said: \"We have received record-breaking interest in our I.P.; Netflix is a valued partner and we are excited for the forthcoming release of our Minecraft and Diablo animated series together, among other adaptations.\" Netflix also recently fired its film boss Dan Lin, and a replacement has not yet been found for him.\n\n## Netflix's Studio and Data Partnerships\n\nAccording to [akta.pro company records](https://akta.pro/company-data), Netflix held a topping-off ceremony in June 2026 for stages 3 and 4 at its Fort Monmouth, New Jersey studio complex, a nearly $1 billion project on a 292-acre site expected to create nearly 4,000 construction jobs and become its flagship East Coast production hub upon completion in summer 2027. The same records show a June 2026 multi-year data collaboration with Omnicom Media, using Acxiom audience intelligence, as Netflix's first major data partner for AI-powered, personalized ad creative formats, launching in the U.S. with global expansion planned by end of 2026. Netflix's June 2026 partnerships also include integration into the Spectrum App Store, anime production with WIT Studio on The One Piece, and a Sunrise × SHAFT co-production for the Fool Night anime adaptation.\n\n## Netflix's Recent Content Moves\n\nNetflix and Elastica Films are adapting Clarín's novel La Regenta into a feature film, with production starting October 23, 2026, offering a fresh female perspective on the classic, Yahoo reported. Dhoomakethu, a Malayalam time-loop comedy, opened on Netflix on October 23, 2026, four weeks after its cinema release on September 25, Business Today reported. Gladiator II, starring Pedro Pascal and Denzel Washington, topped Netflix's U.S. movie chart on October 23, 2026, despite its theatrical underperformance, Yahoo reported.\n\n## Xbox's Smaller Deals\n\nXbox is said to be pursuing smaller deals with more partners, and its Minecraft and Diablo animated series with Netflix are forthcoming, the company said.\n","publisher":{"name":"News for Agent","url":"https://newsforagent.com"}}