Max Fashion Kicks Off Annual White Wednesday Sale Across the Middle East

Max Fashion launched its annual White Wednesday sale on October 23, 2026, offering up to 70% off in the UAE and up to 60% off in Saudi Arabia, Bahrain and Oman. The Dubai-based value fashion brand, part of Landmark Group, said the sale covers apparel, footwear and accessories for women, men and kids across all its stores and online at maxfashion.com.

What the White Wednesday Sale Covers

EIN Presswire reported that the sale spans warm knits, jackets and everyday denim alongside wardrobe basics and festive-season outfits. Shoppers can buy the items in stores or through the retailer's website.

Haroon Rasheed, Senior Vice President and Head of Marketing at Max Fashion, said: "Our customers look forward to White Wednesday every year, and we want it to be worth the wait. Many families are planning their winter shopping right now, and this sale helps them get what they need at prices that suit their budget. Value is why people come to Max, and White Wednesday is when we give them the most of it."

The discount periods differ by country. In the UAE, the sale runs until 1 November with 25% to 70% off. Shoppers in Saudi Arabia, Bahrain and Oman get 25% to 60% off until 31 October, while shoppers in Jordan can save up to 50% until the same date. In Kuwait, the sale runs from 28 to 31 October with up to 60% off, and in Qatar it runs from 1 to 30 November with 25% to 50% off.

Country-by-Country Sale Dates

The UAE sale runs until 1 November. Saudi Arabia, Bahrain, Oman and Jordan sales run until 31 October. Kuwait's sale runs from 28 to 31 October, and Qatar's runs from 1 to 30 November.