Jetour Hosts Crested Ibis Conservation Initiative at Xiazhu Lake Wetland Park

Jetour held a crested ibis conservation initiative at Xiazhu Lake National Wetland Park in Deqing, Zhejiang Province, on October 22, 2026, bringing international guests to observe the birds, prepare and install nests, and release fish fry. The event formed part of the 2026 Jetour Global Technology Experience Day, GlobeNewswire reported on October 23, 2026.

Jetour's Wetland Conservation Day at Xiazhu Lake

Participants at Xiazhu Lake National Wetland Park gained hands-on experience in wetland conservation and learned about the crested ibis and its habitat, according to the report. The initiative sits inside Jetour's "Travel+" ecosystem, which the brand describes as connecting travel, off-road exploration and nature conservation.

Jetour's conservation work extends across regions. In Africa, the brand partnered with Discovery Channel and the Cheetah Conservation Fund on the "Return of the Cheetah" campaign, which raised awareness through a documentary series that received Telly Awards. Discovery Channel has also produced documentary work in India, including a film on Punjab Chief Minister Bhagwant Mann that aired on August 30, 2026, New Indian Express reported. In Malaysia, Jetour partners with TCS and PULIHARA on turtle conservation; in Pakistan it has launched a markhor protection program; and in South America it runs a harpy eagle conservation project.

Jetour's Global Scale and Expansion Plans

Jetour is a Chinese automotive brand and Chery subsidiary founded in 2018 that designs and sells SUVs and plug-in hybrid crossovers across more than 100 countries, according to akta.pro company records. The same records put cumulative global sales at more than 2.26 million units by March 2026, within seven years of founding, and global sales in 2025 at 622,590 units, a 9.5% year-over-year increase. Boxy SUV series cumulative global sales reached 700,000 units as of end May 2026.

Jetour International president Ke Chuandeng announced at the Beijing Auto Show 2026 that the brand will begin producing its T-Series models, the T1 and T2, in South Africa from 2027, at Chery's Rosslyn plant acquired from Nissan, the same records show.

Earlier Jetour Events Leading to the Wetland Day

Jetour launched its annual Travel Season campaign on World Tourism Day, promoting a Travel+ Strategy that integrates products, culture and ecosystem partnerships, GlobeNewswire reported in October 2026. The brand has expanded into over 100 countries and regions with more than 2.56 million users worldwide, according to that report.

Jetour Nigeria held its Abuja Experience 2026 from September 22-24, showcasing its expanding vehicle range including the newly introduced T1 and F700, EIN Presswire reported in October 2026. Jetour also opened its second showroom in Colombo City Centre, Sri Lanka, and plans additional showrooms in Anuradhapura, Kurunegala, Ratnapura and Kandy, Lankatalks reported in October 2026.

What Comes Next for Jetour

Jetour states it will continue working with users and partners worldwide to bring conservation into more travel experiences. The brand's T-Series production in South Africa is planned to begin in 2027.