CSTS Enterprises Establishes Global Headquarters in New York City to Drive Growth

CSTS Enterprises has established its global headquarters in New York City, positioning its central operations in the United States to advance its growth strategy in the experience economy. The company announced the move on October 23, 2026, according to PR Newswire. CSTS is an integrated media, entertainment, sports and travel technology group that develops and partners with intellectual properties and brands.

CSTS's New York Command Centre

The New York office will serve as the group's global command centre, driving business development, strategic partnerships and international expansion. CSTS said the United States has emerged as a critical strategic growth market for the company. As the sole sales agent for the FIFA World Cup 2026 Official Hospitality Programme in Greater China, the group delivered hospitality solutions and products for over 250 corporate clients and thousands of VIP guests across all 104 matches held in 16 host cities throughout the United States, Canada and Mexico.

CSTS has executed a series of activations across the United States, including the PremierX After Party for the 2026 World Cup Final, the BVB World Street Soccer Series in Times Square, and PremierX AFTER DARK at Pier 17. The company said these events address demand from multinational enterprise clients seeking integrated solutions across sports, entertainment, tourism, technology and integrated marketing.

"New York is the world's crossroads for media, finance, technology, sports and culture," said Abel Zhao, Group CEO and Executive Director of CSTS Enterprises. "As CSTS continues its transformation into a truly global enterprise, establishing our headquarters in New York places us closer to many of our international clients, strategic partners, rights holders, investors and growth opportunities."

Leadership Appointments Ahead of the Move

CSTS appointed Timothy Murphy as General Counsel, effective immediately, PR Newswire reported in October 2026. Murphy, a New York-based lawyer with over two decades of experience, will oversee legal and corporate governance strategies. The company also appointed Professor Robert Li to its Advisory Board, citing his expertise in tourism and hospitality, PR Newswire reported in October 2026. Li, a CUHK professor and TTRA president, will guide sports tourism and hospitality innovation.

In September 2026, CSTS appointed Peter Nobel, Chairman of the Nobel Sustainability Trust, to its Advisory Board, PR Newswire reported. He will provide strategic counsel on sustainability, responsible tourism and international partnerships as the company expands globally. Steven Rockefeller III was also appointed to the Advisory Board in September 2026, where he will provide strategic counsel, PR Newswire reported.

What to Watch Next

CSTS said the New York headquarters will drive business development, strategic partnerships and international expansion. The company collaborates with international intellectual properties including the FIFA World Cup, UEFA European Championship and Formula 1.