Adidas Originals and MENACE Release Adistar Control 5 "Heat Signature" for $180

Adidas Originals and Los Angeles streetwear brand MENACE released the Adistar Control 5 "Heat Signature" on October 27 for $180 in adult sizes, according to Sports Illustrated. The collaboration marks MENACE's 13th anniversary, and founder Steven Mena will lead adidas' Nuestra Cultura al Mundo initiative.

How the Heat Signature Colorway Was Built

The Adistar Control 5 "Heat Signature" carries a heatmap design that reflects the energy, grit, and hustle of the Los Angeles brand. Core Black and Collegiate Purple form the base, while vivid colors, shifting gradients, and unpredictable thermal-imaging patterns run through the center of the shoe. The concept began with a question about visualizing the energy that goes into work, craft, and the people people care about.

Shoppers can buy the sneakers through the MENACE website, the Adidas CONFIRMED app, and select retail locations. Mena described the idea behind the release in a press release. "The Heat Signature Adistar Control 5 is really about the work people don't see," Mena said. "Talent can only take you so far. You still have to put the hours in, make sacrifices, keep going when things get difficult, and have the right attitude. That mentality is something I grew up around. Thermal imagery became a way of making that effort visible. Every early morning, late night, setback, and breakthrough leaves something behind. This release celebrates the people who continue to put the work in, even when nobody's watching."

Mena's Role in Nuestra Cultura al Mundo

Mena has also been named this year's partner for adidas' Nuestra Cultura al Mundo, an ongoing platform honoring Hispanic and Latino/a/e voices shaping sport, culture, and community. In that role, Mena will lead cultural storytelling across separate initiatives while maintaining a shared foundation in community and creative perseverance.

Adidas's Recent Product and Partnership Moves

Adidas has rolled out several collaborations in the days around the MENACE release. Audi and Adidas unveiled a São Paulo-inspired collection for the F1 São Paulo Grand Prix on October 22, featuring shirts, caps, and other items, with public availability on October 23, Exame reported. Liberaiders collaborated with adidas Originals on a Superstar with a long-haired blue upper and creamy white detailing, including a white origami crane motif and gold sidewall branding, set for release on October 24, according to Hypebeast. MCM, adidas, and FC Bayern announced a capsule collection celebrating MCM's 50th anniversary, with leather goods such as the Ottomar Weekender and Stark Backpack plus tracksuits and jackets, Prtimes reported.

Adidas's Scale and Funding Records

Adidas reported €24,811 million in FY2025 net sales, according to akta.pro company records. The same records show Q1 2026 revenue of €6,592 million, up 14% year over year, and a separate figure of about €6.6 billion for Q1 2026 revenue, up 7% year over year, as reported by CEO Bjørn Gulden in connection with the Nordstrom World Cup collaboration. Adidas has three funding rounds on record, including post-IPO debt of $581.4 million in May 2026 and $578.6 million in October 2025.