{"url":"https://newsforagent.com/news/2026-10-22/verisave-chris-lefebvre-ceo-appointment","markdown_url":"https://newsforagent.com/news/2026-10-22/verisave-chris-lefebvre-ceo-appointment.md","title":"Verisave Names Chris Lefebvre CEO","headline":"Verisave Appoints Fiserv Veteran Chris Lefebvre as CEO, Jeremy Layton Becomes Chief Commercial Officer","description":"Verisave appointed Chris Lefebvre as CEO effective October 1, 2026, succeeding Jeremy Layton, who becomes Founder and Chief Commercial Officer.","section":"Leadership","published_at":"2026-10-22T17:13:35+00:00","modified_at":"2026-10-22T17:13:35+00:00","author":"News Desk","key_takeaways":["Chris Lefebvre became Verisave CEO on October 1, 2026, succeeding Jeremy Layton, who is now Founder and Chief Commercial Officer.","Lefebvre joins from Fiserv, where he was Global Head of Relationship Management for Grocery, Petroleum, and Technology.","Lefebvre brings more than 30 years of executive leadership across payments, financial services and technology, including a COO role at BankServ."],"companies":[{"name":"Verisave","is_primary":true,"profile_url":"https://akta.pro/company-profiles/000cquk/verisave","website":"https://www.verisave.com"}],"source":{"publisher":"PR Newswire","title":"Verisave appoints Payments Veteran Chris Lefebvre as Chief Executive Officer to Drive Product Development and Growth","url":"https://www.prnewswire.com/news-releases/verisave-appoints-payments-veteran-chris-lefebvre-as-chief-executive-officer-to-drive-product-development-and-growth-302917253.html"},"other_sources":[],"tags":["Leadership","Verisave"],"body_markdown":"[Verisave](https://akta.pro/company-profiles/000cquk/verisave) appointed Chris Lefebvre as Chief Executive Officer effective October 1, 2026, succeeding Jeremy Layton, who becomes Founder and Chief Commercial Officer. The company announced the appointment on October 22, 2026, according to [PR Newswire](https://www.prnewswire.com/news-releases/verisave-appoints-payments-veteran-chris-lefebvre-as-chief-executive-officer-to-drive-product-development-and-growth-302917253.html). Lefebvre joins from Fiserv, where he served as Global Head of Relationship Management for Grocery, Petroleum, and Technology.\n\n## Lefebvre's Payments Background and Verisave's Leadership Shift\n\nLefebvre brings more than 30 years of executive leadership across payments, financial services and technology, with a track record of guiding companies through growth, transformation and successful exits. He led financial services for a major retailer and was selected to serve on the Merchant Advisory Board for the card networks. As COO of BankServ, he led the company's national expansion and its successful exit. Lefebvre has since held C-suite roles at eCommerce sales and marketing companies, after which he founded CRC, a management and strategy consulting firm serving regulated companies in healthcare, energy and financial services. At Fiserv, he was instrumental in reshaping their client engagement strategy.\n\nLayton said he is confident in Verisave's ability to continue bringing solutions and transparency to an industry that is largely unregulated and highly complex. \"Our clients increasingly need better solutions to control costs and manage their payments proactively,\" said Jeremy Layton, Verisave Founder and Chief Commercial Officer. \"Chris brings deep payments expertise and a track record of building products and solutions around this need.\"\n\nLefebvre said Verisave has built a trusted platform that delivers real and measurable value for its clients. \"What drew me to the role is how much opportunity lies ahead, both in deepening our core solutions and expanding our reach across the broader financial ecosystem,\" said Chris Lefebvre. \"I'm energized by the prospect of working with such a talented team as we look to accelerate Verisave's growth and bring even greater value to our clients.\"\n\n## Verisave's Compliance Tooling and Fee Reduction Claims\n\nAccording to akta.pro [company records](https://akta.pro/company-data), Verisave launched a free AI-powered CEDP compliance verification tool in March 2026, developed jointly with Fee Navigator and Optimized Payments. The same records show Verisave formed strategic co-development partnerships with Fee Navigator and with Optimized Payments in March 2026 to build AI-powered Visa CEDP compliance tooling for B2B merchants. Verisave claims to reduce credit card processing fees by 10 to 30 percent without requiring businesses to change processors, and some clients have experienced cost increases exceeding $500,000 since CEDP enforcement began, with widespread compliance failures causing some clients to be reclassified as non-verified.\n\n## Verisave's Company Profile\n\nVerisave is a private merchant advisory firm founded in 2002 and headquartered in Salt Lake City, with a headcount range of 11 to 50, according to akta.pro company records. The company is backed by Ceto Capital. Verisave provides AI-powered Visa CEDP compliance verification through a partner-referral channel targeting CPAs, advisors, and PE firms. Learn more at [verisave.com](https://www.verisave.com).\n","publisher":{"name":"News for Agent","url":"https://newsforagent.com"}}